Tag: consumer behaviour
Monday, 20 June 2022
How Direct-To-Consumer Brands Are Great for Your Company
The retail space a decade ago is vastly different from what it is today, the most significant factor being the boom of e-commerce and the introduction of more direct-to-consumer (DTC) brands.
Published in Small Business Marketing
Thursday, 05 May 2016
Will consumers accept mobile adverts for a cheaper phone bill?
Are consumers receptive to mobile adverts for a cheaper phone bill?
Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Published in Marketing
Friday, 05 December 2014
Black Fridays are marketing's black days
Black Friday and similar global fire sales are examples of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings just to get to the deal quicker, ugly language and uglier behaviour all in the name of a bargain.
After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.
After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.
Published in Marketing