Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.

Black Friday and similar global fire sales are examples of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings just to get to the deal quicker, ugly language and uglier behaviour all in the name of a bargain.

After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.