Different types of content pull different types of weight. Every piece has its purpose, and it's important to understand how all your content works for you. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your product works. If you are having trouble capturing your leads at later points in the sales funnel, consider amping up your content game with some solutions we have below.
Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips.
What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
In the modern digital age, it's much simplier to be friends with your clients, particularly if you have hundreds of thousands of them at your fingertips.
They connect with you on social media; facebook, twitter, linkedin, pinterest, myspace - you name it, they are "friends" with you. Each day, I log onto my twitter account and I talk to people I know and some that I don't. The one's that I don't, are new friends. People I am getting to know via twitter. They have shared a common interest or have an opinion on something that I have written that interwines us together. Instantly, we feel like we "get" each other or perhaps that "we don't". Either way, we form a connection and depending on how we interact and communicate we will either become "friends" or fade away into the twittersphere.
What is the value of writing content? If content is king... how is this defined? When content is written well and tells a story or a message that people resonate with, it is KING. But what happens when it doesn't. When content falls prey to audience misconception or to a swing in favour because your opinion or comments differ from the opinions of your audience?
Olympic swimmer, Stephanie Rice, was innocently tweeting backwards and forwards to a friend and used a word that may be seen as deogratory to people who are homosexual, and all of a sudden she was 'on the nose'. Ousted. Gone.
In Kyle Sandilands latest rants, he said one thing that went a little too far, and all of a sudden, he too has fallen prey to the swing of the public and more importantly, the sponsors who subsidise his wages.
Content management, whether it is in the written form or through a media platform like radio, television, podcasts, webinars, youtube or any other media of this type, needs to be managed.
The written form for small businesses covers custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, branded media, your website, your direct marketing campaigns, blogs, landing pages and more.What is content marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
What content marketing is not... is it does not 'sell' in a direct manner. It is un-interrupted marketing. It provides knowledge and explanation driving customer and prospect loyalty.
This marketing blog is a clear example of how content can work for an organisation. It provides information on 'real life' small business operations whether it be how we work with customers, marketing, employees, mentors, finance or expansion. It travels through the daily grind of being an entrepreneur and dealing with real emotions that at times goes up and down according to how the week flows. It is often raw with experiences or up-beat with positivity. The marketing blog uses examples of people that I interact with in business and in life and it cover how your personal life influences your business life.
How can you improve your content marketing immediately?
"Develop case studies and put them online, write a blog, use mobile enabled web outreach with website landing pages, video, advanced search engine optimisation, digital content and be sure to measure through analytics the results. How long are people reading your content? What is more popular?
Hiring a professional writer or a journalist to help you develop content that is readable will be beneficial to any business who is choosing to produce high quality content.
IN TODAY'S COMPETITIVE ENVIRONMENT... IF YOU ARE NOT CONTENT MARKETING, YOU ARE NOT MARKETING. THINK ABOUT HOW YOU CAN DO THIS BETTER.
|But your website is a dog’s breakfast? |
Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line?
Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams.
We understand the latest in SEO techniques, social media integration and enhancing website functionality.
Now is the time to start thinking about how your website can do more for your business.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.