Marketing Eye Blog

Marketing Eye Blog

Tag: advertising

The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.

Published in Social Media
Friday, 27 November 2020

The Rise of Influencers

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

Published in Blog

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.


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Published in Portfolio

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Portfolio

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

 

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Published in Portfolio
Wednesday, 17 June 2020

Koonyum Range Retreat - Tourism

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online.
The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

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Published in Portfolio

Ozanam Industries is a not-for-profit organisation set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specialises in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups. Ozanam Industries’ range of services include mail house services, show bag assembly, packaging solutions, shrink wrapping and supply industrial grade cleaning cloths from recycled textiles.

With a special place in our hearts for the not-for-profit sector, Marketing Eye has worked closely with Ozanam Industries to provide website and graphic design support that has ensured the unique value of the brand is leveraged and communicated for maximum exposure in the market.


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Published in Portfolio
Video marketing has become the easiest form to reach more people, more often with the potential of content going viral. Over the years, Marketing Eye has named many companies, designed branding, brochures, websites and advertising, so we took this opportunity to share some designs with our audience. 
Published in Marketing

Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company. 

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Published in Portfolio
Friday, 24 April 2020

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users.  Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  
To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a micro site to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged  achieved brand awareness, name recognition and developed a brand identity.


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Published in Portfolio
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