Marketing Eye Blog

Marketing Eye Blog

Tag: advertising

If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.

Published in Marketing
Friday, 08 July 2022

Real Juice

Real Juice

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.

 

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Published in Manufacturing
Tuesday, 05 April 2022

At One Foods

At One Foods is an Australian owned, businesses based in Queensland, that offer healthy snacks with substance, allowing consumers to improve their eating habits and live a healthy lifestyle. Whether the consumer is an athlete or is seeking to eat a healthy snack amidst their busy corporate lifestyle, At One Foods makes goals of living a healthy lifestyle easily attainable.

Seeking to increase brand awareness and to strengthen relationships with consumers, distributors, and resellers, At One Foods reached out the Marketing Eye team in Melbourne. After completing a marketing workshop, the Marketing Eye team developed a comprehensive marketing strategy for the next 12 months that would enable the brand to achieve their goals. At One Foods needed to create relevant and engaging content for their audience to generate the desired brand awareness. Marketing Eye successfully delivered a strategy that included content creation, in depth social media analysis, and an accurate allocation of their marketing budget to ensure optimal results, all to assist At One Foods leverage their brand in the industry.

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Published in Portfolio
Wednesday, 09 March 2022

BMPRO

Having over 50 years of experience in power solutions combined with manufacturing and design facilities in Melbourne, Australia, BMPRO are leading experts in RV power and control management. BMPRO has over 150,000 systems installed across various power management, control, and monitoring systems in the RV industry worldwide.

BMPRO planned to diversify and expand its current marketing channels. In order to achieve this, additional market research needed to be conducted on the ground along with an increase in investment in marketing efforts to capitalise on the brand in target markets. Consistent with the future direction of the company, communication objectives were developed as a core driver in raising brand awareness and positioning of the company as a trusted provider for Recreational Vehicle Manufacturers (RV’s) and Original Equipment Manufacturers (OEMs). As part of our outsourced marketing department services, Marketing Eye facilitated the execution of marketing activities to drive channel sales and launch ProSmart. This included running of social media campaigns, and development of  email marketing, public relations and advertising strategies as well as other content such as website landing pages.
Published in Manufacturing
Monday, 07 March 2022

Real Juice

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.

 

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Published in Retail Marketing

The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.

Published in Social Media
Friday, 27 November 2020

The Rise of Influencers

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

Published in Blog

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.


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Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Shipping and Logistics

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

 

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Published in Professional Services
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