Successful people are unique. They don't need to buy a Ferrari (or any other car like this - if you get my gist) to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.
Instead, they listen attentively, ask questions and put the spotlight on others.
Someone who is successful and I am talking in the upper echelons of success (i.e. billionaires or at least with 50 million bucks in the bank), are bespoke. Instead of telling you how great they are, they are happy to find out about you and what makes you unique or special.
In my time as an entrepreneur, I have met some of the most amazing people from every imaginable walk of life. I have been fascinated by success and revolted by people who are flashy (and tacky) or who desperately are looking for people to notice them. I always wonder why some people behave like they do and yet the people who really have a few notches on their belts in the success department, stand tall and say very little.
I learnt early on when I first met some seriously successful people that I would walk out of a room and know nothing about them, but somehow I spilled the beans on every aspect of my life. They have an art for asking the right questions, making you feel very comfortable with them and almost familiar rather than a stranger they met five minutes ago.
Successful people also talk slowly. Have you ever noticed that? I am not sure whether that is good education, or that they process what they say and choose their words more wisely.
I have also observed that successful people never put others down. Instead, they support, encourage and promote people that they believe in or have crossed their paths. They happily give up time to speak to people they deem worthy of a conversation, not based on how successful or important they are, but because they are worthy of their time.
Another thing that I have noted about successful people of all ages and that is that they never check their mobile phones when they are talking to you and they don't have facebook accounts. In fact, they don't waste time on things that are not conducive to giving them a better life or improving their knowledge or status quo.
And last but not least, many of the people that I have met that are successful are charismatic. They have an inner confidence and exude strength and positioning. But it is funny that when you actually get to know these people, this intimidating factor is diminished through familiarity and they become just like you and me.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.
My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...
There is little storyline other than the fact that there is three families in the Trilogy and the main characters are Christian Grey and Anastasia Steele. At least nine-tenths of each book is just about sex and in particular, S&M.
50 Shades of Grey TrilogyThe books are not even particularly well written but their descriptive blows on sex with whips, blind folds, kinky toys and alike is like opening a window for housewives around the world to get excited about sex again and go out and try a few different positions with the aid of a few toys.
Adultshop.com has recorded a 40 percent increase in sales. Any shop selling grey ties, has without doubt, sold out. And sex shops around the globe are selling out of any props or toys discussed in the 50 Shades of Grey. This, I believe, is no accident. On top of that, the twitter accounts for Anastasia Steele and Christian Grey are followed by millions and if you follow them, they will follow you back. If you ask them a question, they will answer in character.
It's marketing. Now, I could be wrong, and a genius marketer may not be behind it, but I really doubt that that is the case.
No different to episodes in sex in the city about the "rabbit" or any other shoe or dress design that Carrie saw fit to wear, a product can sell out just by a sheer mention on television, in a movie, online and in books.
Do you think that 50 Shades of Grey is a commission or a naughty author obsessed in S&M?
To be honest, I am told often that "I am successful". But the reality is that I don't feel successful. It's a benchmark that for me, I am yet to achieve.
Expansion isn't easy. Don't get me wrong - everyone has been supportive, but I have had to pull inner strength from places I never knew existed. You see, when you start a business at 25, there is no such thing as fear. You have nothing to lose. I had nothing to lose to be more precise. Blessed with a wonderful partner at home at the time, I was fully supported and encouraged to go out there and give it my best. And that I did.
Caribou Coffee Shop on Peachtree Street in Buckhead Atlanta.
As I ask for a coffee with skim milk, they ask my name. Not too dissimilar to a Starbucks Coffee shop but for some reason, I like the coffee more and I love that it is conveniently located near where I am staying.
My eyes were captivated by the lights and colours that shine so brightly from Victoria Secret that my one year ban from going into the store, became a distant memory.
I didn't really want to make a purchase, but I was totally mesmerized when I walked past the store that I felt compelled to walk in.
You never know who you may meet, just by turning up.
While I love to catch up with good friends and share experiences, I am a believer that 'everything happens for a reason' and if you open yourself up to possibilities, then you will enrich your life in more ways than you have ever imagined.
It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.
To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.
Randall Stephenson became CEO of AT&T in 2007 and his first port of call was to create a shift in thinking across the entire organisation.In the past the company had been focused on their wireline business, but he wanted everyone to shift their thinking to the future, which was wireless. "That's where the growth is," he said. The new strategy was to "Mobilize everything" and so he went about communicating this shift to all the employees, stakeholders and customers.
"Losers live in the past. Winners learn from the past and enjoy working on the present toward the future." Denis Waitley.If I look back at the past, I only see the positive influences that are directing me to the future. A fall in the park as a seven year old, taught me to be strong and that everything heals. A teacher in fifth grade that had me in tears because she dared to give me a A- on an essay, only to have to change the mark to an A once I brought it to the Head Masters attention, taught me to stand up for what you believe in. My Year 8 crush who never even noticed that I existed, taught me that not everyone is on the same page. Crashing my boyfriends new car when I was 20 years old into the garage wall while trying to park it, taught me to not sweat the small stuff.
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