We set up a photoshoot, which the young guys in the office instantly became photographers. Everyone was asked 'to act silly' and we all laughed, played around and were back at our desk in half an hour with big smiles on our faces.
It's amazing what small things can do for team spirit.
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimised, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
As we continue to embark on the journey of life, we will experience it in it's enormity. Sometimes we will be so happy, we will literally want to pinch ourselves. Other times, we will be grateful and know that we are lucky to be in the position in life that we are in. There will be times where we will be sad and disheartened, but those, we hope will be few and far between. They will only help us build character and learn what we want out of life and what we do not.
I have had a few days of being disappointed by someone else's actions. But that's ok. They are living their life and I am living mine and at the end of the day, it's their life to live and we can only choose our own paths and learn the lessons we need to learn from our own experiences.
This billboard caught my attention. Very stylish, just like the product. I loved where this Dolce and Gabbana Billboard was positioned in the Milan Airport. What do you think?
Successful people are unique. They don't need to buy a Ferrari (or any other car like this - if you get my gist) to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.
Instead, they listen attentively, ask questions and put the spotlight on others.
Someone who is successful and I am talking in the upper echelons of success (i.e. billionaires or at least with 50 million bucks in the bank), are bespoke. Instead of telling you how great they are, they are happy to find out about you and what makes you unique or special.
In my time as an entrepreneur, I have met some of the most amazing people from every imaginable walk of life. I have been fascinated by success and revolted by people who are flashy (and tacky) or who desperately are looking for people to notice them. I always wonder why some people behave like they do and yet the people who really have a few notches on their belts in the success department, stand tall and say very little.
I learnt early on when I first met some seriously successful people that I would walk out of a room and know nothing about them, but somehow I spilled the beans on every aspect of my life. They have an art for asking the right questions, making you feel very comfortable with them and almost familiar rather than a stranger they met five minutes ago.
Successful people also talk slowly. Have you ever noticed that? I am not sure whether that is good education, or that they process what they say and choose their words more wisely.
I have also observed that successful people never put others down. Instead, they support, encourage and promote people that they believe in or have crossed their paths. They happily give up time to speak to people they deem worthy of a conversation, not based on how successful or important they are, but because they are worthy of their time.
Another thing that I have noted about successful people of all ages and that is that they never check their mobile phones when they are talking to you and they don't have facebook accounts. In fact, they don't waste time on things that are not conducive to giving them a better life or improving their knowledge or status quo.
And last but not least, many of the people that I have met that are successful are charismatic. They have an inner confidence and exude strength and positioning. But it is funny that when you actually get to know these people, this intimidating factor is diminished through familiarity and they become just like you and me.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.
My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...
There is little storyline other than the fact that there is three families in the Trilogy and the main characters are Christian Grey and Anastasia Steele. At least nine-tenths of each book is just about sex and in particular, S&M.
50 Shades of Grey TrilogyThe books are not even particularly well written but their descriptive blows on sex with whips, blind folds, kinky toys and alike is like opening a window for housewives around the world to get excited about sex again and go out and try a few different positions with the aid of a few toys.
Adultshop.com has recorded a 40 percent increase in sales. Any shop selling grey ties, has without doubt, sold out. And sex shops around the globe are selling out of any props or toys discussed in the 50 Shades of Grey. This, I believe, is no accident. On top of that, the twitter accounts for Anastasia Steele and Christian Grey are followed by millions and if you follow them, they will follow you back. If you ask them a question, they will answer in character.
It's marketing. Now, I could be wrong, and a genius marketer may not be behind it, but I really doubt that that is the case.
No different to episodes in sex in the city about the "rabbit" or any other shoe or dress design that Carrie saw fit to wear, a product can sell out just by a sheer mention on television, in a movie, online and in books.
Do you think that 50 Shades of Grey is a commission or a naughty author obsessed in S&M?
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