Blog Author Mellissah Smith - Page 59
Co-founder Jack Dorsey, a 36 year old tech titan, and now CEO of small business payment technology, Square, has built his billions on knowing what small businesses want and need. Square is the fastest growing small business payments technology in the world today, and through his small business meetings in Town Halls throughout the US, Canada and Japan, #letstalk, he is educating small business owners to talk and support each other, rather than work alone.
Five years ago, I was invited to play in a Pro-Am on the Gold Coast, and as a casual golfer, realized that I needed some coaching to ensure that I didn't embarrass myself.
Interestingly, after speaking with a number of marketing automation vendors in the past few weeks, it has become apparent that there is one clear contender for the top marketing automation spot - and that is Marketo.
I saw an invitation today to attend a masquerade ball in Toorak on 1st November, 2013.
Everyone looks a masquerade ball! The opportunity to dress up and be a bit mysterious is just too alluring. I have quickly rung up a group of my friends and put a table together. While there are heaps of events to go to at this time of year, I would much prefer to save myself for the Black Velvet Masquerade Evening at Lincoln of Toorak, than make it all the way out to the track where I need to toss a coin as to whether it will rain, be cold or be so hot that I end up with third degree burns.
It took me a few minutes to realise that this ball is all for a good cause. While Cancer and Mental Health causes are very popular, its the one's that fall down the way-side that really need our help.
Epilepsy is dear to my heart. Growing up with a brother that has epilepsy brings back some raw memories of how much this disease affects people's lives and ability to live in normal society.
There are 225,000 Australian's living with epilepsy and more than 800,000 people in Australia are expected to be diagnosed with epilepsy at some stage in their lives.
For those who have not been able to learn about the pitfalls of epilepsy; it is when the seizures are unprovoked and recurrent - in other words, happen more often than once.
Not sure about you, but there are certain things you take for granted as a boss.
The first is that your employees will respect you. The second is, that although everyone has a good laugh, they think you are reasonably smart.
Well, that was all thrown out the window today.
Melbourne is a city that has grown on me. I have lived here for most of the past 10 years and it really has been the perfect home away from home. As a Queenslander, it took some time to get use to the weather, and talking about it all day long, but other than that, I have learnt to appreciate the finer things that make Melbourne and Sydney for that matter, so special.
As the plane landed, the first thing that came to mind is that I needed to get a coffee from my favourite barista. Secondly, how easy it is to walk through customs with the new technology that alleviates all the queuing that takes place in every other airport in the world.
Having spent so much of this year in Atlanta and the US as a whole, it strikes me that I have been "bitching" too much.
"No good coffee."
"Too many diner style restaurants."
"Business people are too aggressive."
"Everyone's homes look the same - boring."
Another thing that struck me while looking for blogs is how out of date they are. If you type in a search in Google, you will get blogs as far back as 2005 that have never been written on again. Hope with the new change of algorithms that Google fixes this problems.
However, there are 20 very worthwhile blogs that are great weekend reads if you are looking for something easy to absorb, interesting, educational and business savvy.
TOP 20 ENTREPRENEURS BLOGS : 2013
As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate.
Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.
"I am level headed and connect well between my head and my heart"
"I need to celebrate my highs more"
"I have discovered myself, but not other people"
All fairly harmless stuff - after all, Hannah Montana was a Disney brand, wholesome and pure that teenage girls the world-over could relate to.
Then something happened. She grew up. From teen idol to woman and that's where it all began.
Like Madonna before her, and Kylie Minogue for that matter, Miley Cyrus, the former sweet teenage girl that played Hannah Montana wanted to evolve her brand image and take it to the next level. If she would have kept up the wholesome image, it probably would have ensured that her brand diminish over time. Instead, she reinvented her brand. First it started with a number of selfies in proactive poses creating headlines. Then it was the picture of her smoking pot which I would imagine was not by accident - instead just part of a brand evolution.
As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.
While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.
Here are 8 of the most efficient analytical Apps that Marketing Eye uses:
1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.