Blog Author Mellissah Smith - Page 64
Mellissah Smith
What employees can learn from a Navy Seal
I watched the video of his speech that clocked up 1.7 million views in 2 weeks on YouTube a few weeks ago and was inspired.
Same bed, but it feels a little bigger now
What started out as a step to expand the international footprint of our brand, has taken on a whole new dimension. Australia and America have long been tied and now more so than ever. The ebbs of the economy has led to an opportunity for Australian companies that are geared for expansion to leverage the strength of the Australian dollar, and affordable set up costs in the US market without breaking the bank. The downside, is US dollars are not worth as much, as the dollar loses its grip on parity.
Historically, Australian companies that have expanded into the US have benefited immensely from foreign exchange rates. After the initial shock of start up costs, companies see the silver lining of building businesses in the US and bringing US dollars back to Australian shores.
How to get 54,256 views of your blog in less than 24 hours
Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
6 reasons why your marketing campaign failed
Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Why married women are more successful
You can kiss as many boys as you wish, decide on the spare of the moment to fly abroad, and eat baked beans on toast without having to consider another.
Ideas that are so BAD, they are good
As seen in LinkedIn:
When examining Marketing Eye’s culture, one idea usually sticks out at people; that is, our stance on bad ideas. Taking a unique approach (remembering nothing we do here is status quo), I encourage my team to share their ideas daily; the great, the good and the terrible.
Why? Because I firmly believe there is value in bad ideas.
If you look in to the journey behind the biggest accomplishments in the world, they’re littered with bad ideas. In fact, it’s the mishaps, the arduous trial and error procedure that leads to greatness. A bad idea simply paves the way for a new and improved one. Bad ideas are often discouraged and quickly discounted as failures, but in reality, they identify solutions.
I need my team; from the marketing managers to the interns, to feel that they have an open forum to exchange their ideas freely; we are, after all, a creative company. And during a consultancy, our marketing managers will implore our clients to lay all of their ideas on the table. And often we harvest gold from the very idea our clients are hesitant to tell us.
I know - when you shut down the idea on bad ideas, you close it on future good ones too.
How to flirt with your customers
You walk in to your favourite restaurant and immediately, something beautiful captures your attention. Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction. I’ll stop you right there - I’m not talking about a man! I’m describing a potential new client, and that instantaneous attraction of making a new connection. Similar to dating, you must approach business like you would a potential mate.
Yes, I’m encouraging you to flirt with your customers.
What can marketing automation do for your business?
It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of revenue acquired because of having an effective sales process automation system in place.
Collaborating CRM, marketing automation, workflow automation and email marketing, sales process automation is one of the most important areas for businesses to focus on in 2014.
Journalists - here's something to think about
It's true, we are looking for a journalist, because we like journalists. They seem to be smarter, more diverse and faster than having a PR chick (or bloke) in-house, and let's face it, communications people suck at writing real stories for quality magazines - but you seem to have that one sorted.
And... we aren't a bad place to work. Our people are nice, all with interesting and diverse backgrounds. We work hard and as much as I would like to say that we play hard, its possibly not the case other than for a few Gen-y'ers that work for the company.
We have a dog, but she is stuck in the US at the moment. Hopefully one day she will join us back on these sunny shores.