Tag: google
How Gemini's New Features Can Supercharge Your Organization's Growth in 2025
In today's fast-changing business environment, you need to adapt quickly to grow. Throughout 2024, the organisation has utilised generative AI tools like Gemini to achieve this goal. As we enter 2025, Gemini is here to redefine how Australian businesses operate by introducing a suite of powerful new features. Whether you're looking to streamline workflows or enhance productivity, Gemini's pre-made Gems for Google Workspace customers can be the game-changer your organisation needs. This blog will explore this new feature and how you can utilise it in 2025 for your growth!
Google Ads and Logistics Marketing: What You Should Know
Google Ads has become a very important tool for businesses across all industries, including logistics. Utilising Google Ads can significantly improve your brand visibility, attract new customers and drive business growth. Let us explore the ins and outs of Google Ads for logistics marketing, highlighting what you should know to maximise your advertising efforts.
Improving Your Online Visibility with Successful SEO Optimisation
As marketers, we all know that the significance of search engine optimisation (SEO) cannot be overstated. According to a recent survey by Forbes, AI and Google updates are the biggest challenges facing the industry right now. With more and more consumers turning to Google to find products and services, companies must make sure that their online presence is prominent and accessible.
But how do we achieve that? The answer is simple enough: through successful SEO strategies that not only focus on increasing visibility but also on delivering high-quality, relevant content to the target audience.
10 Ways To Improve SEO
Remember Search Engine Optimising (SEO) is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.
Google Turns 21 Today
Today, September 27, 2019, everyone’s favourite search engine turned 21 years old. What began as a merely an idea, a paper published by Stanford PhD students Sergey Brin and Larry Page called “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, has become a multibillion-dollar company and the most popular search engine by a wide margin. Not only is it a search engine, but Google has its own browser with its very own suite of services like Gmail, Google Docs, Sheets and cloud storage with Google Drive. In a matter of merely 21 years, Google has become the primary way that people search the internet. How did this happen? Now that Google is of legal drinking age in the US, let’s take a look at how they got where they are today.
Google's $4 million pledge to U.S. Immigration Organisations is petty cash
The buck stops with entrepreneurs
The top 10 analytics tools for marketers
The use of analytics will help.
Facebook: A marketer's dream or a waste of time?
The idea was to answer questions about the direction Facebook is taking. There were the usual superfluous questions, but the one question that was on many marketers’ minds was: what happened to the organic reach on my Facebook Page?
When is the right time to appoint a Marketing Technology Officer?
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.