Displaying items by tag: goals
Building a marketing budget is a crucial step in establishing your marketing needs. A budget may sound like a kind of “leash” at first, but really, it’s a way to plan and strategise financially. A comprehensive, solid marketing budget will be able to equip your team to establish and accomplish the goals you set. Below, we have some things to consider while you are building your next marketing budget.
Write down your goals
If there are things you haven’t achieved yet, it might be because you haven’t written them down. Putting your goals down on paper might be the first physical step towards realising what you want to accomplish. Writing your goals down can be a cathartic experience, because this means that you have, at the very least, a general idea of where you want to be and what you want to do. Defining what you want to achieve is a huge step in this process because achievements can take on very abstract forms. Keep a list, no matter what the timeline is so that you can check things off as you accomplish them.
Accomplishing goals is hard to do on your own. Bring someone along with you on your journey! Finding an accountability partner is the best way to make sure you are achieving what you want. It’s not an easy process, but it can make a huge difference in your journey. A good accountability partner can support you along the way in your journey and provide some tough love when you get side-tracked. This relationship works best when you can talk to someone you trust and respect, which should allow for your partner to give you constructive criticism when you need it.
Celebrate the wins, recover from the losses
There’s nothing wrong with celebrating your victories when you achieve your goals. You should celebrate! It’s a big deal. No matter what you decide to celebrate with, acknowledge how you achieved your goal and what processes brought you here. We are all on our journey, and we all will experience varying degrees of failure and success. There will be times when things don’t work out. Whatever the reason might be, make sure that you are kind to yourself in these moments. Figure out what went wrong, fix it and move on to the next big goal. Whatever happens, keep growing and moving forward.
Mellissah Smith and Morgan Doyle of Marketing Eye went live on LinkedIn with Robert Fox of Strategy to Revenue to discuss how they assess their personal and professional goals, and how they go about achieving those. Take a look at their in-depth conversation below.
At first, we thought it was a brilliant idea. Innovation that gives us everything we want, at our finger tips, when we want it and how we want it.
We see all too commonly, small to medium business owners who think they know marketing. Reality check: just because you own your own business, this doesn’t make you a marketing expert. Its time to take your business to the next level by acting now and investing in both marketing and a comprehensive strategy to strategically and tactically help achieve your business goals in both the short and long term.
What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.
In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.