Few things can make a business more powerful than an aligned marketing and sales team. When both departments can rally around the same story, it leads to greater benefits for each department and the company as a whole. But how exactly does this happen? After all, marketing and sales have individual sets of metrics and goals: marketing is measured on generating demand and sales is focused on converting leads. If marketing and sales are going to work together, they need to be able to collaborate on their projects. Alignment is all about collaboration, and if each team is working towards the same goal it will make this process much more successful.

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

Chatbots are here to usher in a new era of customer service! Are you ready? Customer service agents will always be needed for the human element of customer conversations, but a chatbot can greatly assist your customer service team. Customer service agents love automated services like this because it frees them up to focus on the bigger pieces of their work. It creates a win-win situation where the chances that a customer will have to call in for support are diminished while being more productive with the time of the customer service agents. Below, we have some ways that a chat could change the way your customer service operates.

Building a marketing budget is a crucial step in establishing your marketing needs. A budget may sound like a kind of “leash” at first, but really, it’s a way to plan and strategise financially. A comprehensive, solid marketing budget will be able to equip your team to establish and accomplish the goals you set. Below, we have some things to consider while you are building your next marketing budget.