While a sex tape is a good way to get media exposure for some; Kim Kardashian, Paris Hilton and alike - it's not the right way to get the type of media exposure to escalate your business's chance of being written about.

When I first started doing PR, I used to write a media release and fax it to a media outlet - all with varying results. The headline, like it is today, is worth it's weight in gold, and if you have a strong first paragraph, you may get that call back you have been waiting for.

That was soon followed up with 'pitching' on the telephone and depending on what mood the journalist was in or your ability to 'sell' a story to them, you either walked away with a published article or your press release was thrown in the trash can.

In 1998, the faxing part changed to emailing which was fantastic because it was a much faster and less tedious way of getting a media release out to journalists. It also was a much more environmentally friendly way to operate and allowed for changes to be made to ensure that each email sent out to a journalist was a one-to-one marketing piece rather than an everything to everyone, hit and miss style approach.
Jul 22, 2014

Contact Us

Marketing Eye
  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Ahh yes! Pole position to Amal Clooney who she may have met a few times only yet not all her cast that she sees dai… https://t.co/9ibcyWtLWt

  • @smh A wannabe tv star

  • RT @MiscreantMe: I haven't turned the t.v on today. Can someone please tell me whether the reverend from the #RoyalWedding has finished h…

  • Start every day with a positive outlook, a vision, and tenacity to follow the day through with your goal in mind. #happiness

  • If you are a sponge for anything and everything new in marketing and have a strong desire to be a phenomenal market… https://t.co/b9khK2NjHp

  • Sunday business meeting with… https://t.co/P8xCpTGaLU

  • If you are looking to take your marketing career to the next level, and want to work with a mentor who is super pas… https://t.co/xgSPzMhUjj