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Marketing Blog tag: 'company culture' - Marketing Eye

In a creative and stressful industry like marketing, we are always looking for ways to increase employee happiness, wellbeing and productivity. From daily stand-up meetings to team lunches and birthday celebrations, we make a conscious effort to build trust and cohesion within the team and make Marketing Eye a great place to work! Our Australian offices are all pet friendly and it makes for a less stressful and more productive work day when our pooches are in.
Published in Culture
Monday, 13 March 2017 08:36

5 Uber Cool Employee Thank You's

Each year we search high and low at ways in which we can improve our business and company culture.

Like many businesses, we feel as though we have tried everything - and at times it works, and sometimes we quite simply fall flat on our faces.
Published in Culture
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
Friday, 10 June 2011 08:00

Culture vs People

Creating the perfect culture is impossible if everyone is not on the same page. I always look at big banking firms investment banking arms and admire how hard everyone works, they get paid well, and at the end of the day or deal, they all go for a drink together. It's a culture to admire in many ways. Maybe not the unhealthiness of long hours, stress and then washing it away with alcohol, but more so the fact that they work as a team to achieve a result and then at the end of the day, can go out and enjoy themselves.