The modern marketer is young, dynamic, nimble, clever and always on call. They never drop the ball, and always have something in their hand - namely, a cell phone with an Apple logo that is their all in one, complete communications platform that talks, listens, looks up and engages on levels no-one thought imaginable 20 years ago.
There are many great things about a modern marketer, but who is counting. Instead of doing the maths, the modern marketer is doing the sums, talking the talk and jumping hurdles in a way we never thought imaginable.
I cannot believe the difference the past 10 years has made to marketing and I am wondering if my "old school" counterparts are able to keep up - literally. We are not getting any younger and as much as we want to believe we are youthful and can tweet with the best of them, it is becoming more and more evident that the fresh out of University marketers know a thing or two about marketing that we just haven't quite captured.