Displaying items by tag: public relations

Friday, 30 November 2018 07:47

5 Things I have learned from other marketers

They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
Published in Marketing
Sunday, 06 May 2018 04:53

MTI

Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing material, sales decks, advertising, public relations and communications as their outsourced marketing department. Recently sold, MTI is a highly successful international business with offices around the world.
Published in Portfolio
Wednesday, 01 November 2017 08:43

How PR has changed dramatically

The momentus shift from either writing a press release and distributing it to media or doing a pitch, to turning the tables and having the media follow companies and individuals on social media - public relations has been turned on its head.
Published in Marketing
Helen Reizer has been a friend for a good part of the past 10 years or so. She has always been the person who manages the big events in Melbourne and sometimes other parts of the world. Her events are perfectly organised, and a celebrity-full with a bunch of the who's who walking around sipping french champagne and canapes.
Published in Marketing
Over the years, there have been a few PR experts that have stood out; namely Shona Boyd. She is an industry veteran in Sydney and has had every big name client under the sun. She is more professional than the rest and without doubt is one of the few people in the industry that guarantee results. She has a no bullshit radar, and refuses to work with people who can't sit straight. I love her. She was one of the first real PR people that I have ever met.

Then there were others that came along, without qualifications but equally capable in getting column centremeters like Roxy Jacenko. They have built their businesses on largely fluffy PR but have done so with gust and have certainly gained my admiration.

I played the PR game earlier on. I realised that it was a quick way to make some serious money. I worked on the more serious part of the equation; public listings, technology PR, business PR and alike. It was fun. All it required was an ability to write a press release and build a relationship with a journalist. By knowing what the journalist was interested in, I was able to tell the client upfront whether or not they had a chance of getting published or not.

For that privilege, I wrote the press release in 20 minutes and charged $2,500 per piece. Easy money and paid the rent. Didn't get much better than that.

Gosh times have changed. Why did I ever stop doing this. Now, we charge a few hundred dollars for writing a press release and send it out to a database. Not the same results might I add, but it seems that that is what most people are doing and getting away with.

Good PR people have the following qualitites:
Published in Marketing
Tuesday, 12 May 2015 09:53

How to master your marketing strategy

It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
Published in Marketing
I must confess, I am a slow adopter of Instagram. It's not because I didn't believe that it is a good marketing medium or any less of a social media must-have than Twitter, LinkedIn or Facebook - but due to the fact that there is only so many applications a person can learn well before you have a major overload and start becoming ineffective.

My business does a little B2C but to be totally honest, we are more B2B marketers than B2C.

Instagram has more than 75 million daily users, and accounts for more than 13% of all internet users. So, why did it take so long to adopt this powerful marketing medium? The truth is that many marketers are slow and lazy for that matter, and have not adopted this medium as fast as they should have and are now failing to provide clients with the right marketing mix to powerfully promote their products and services.
Published in Marketing
Thursday, 28 August 2014 00:00

Why Americans make better marketers

Let me preface this post by explaining that I’m Australian. Yet even though I’m Sydney born and bred, when it comes to business I gravitate towards American companies because I believe that Americans do it best.
Monday, 25 August 2014 00:00

5 PR tips from the #ALSIceBucketChallenge

By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.  Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.

Earlier this week, the don of Vogue accepted the ALS Ice Bucket Challenge, joining a host of A-listers including David Beckham, Taylor Swift and George Bush, who also voluntarily subjected themselves to an iced-water drenching to raise funds and awareness of Amyotrophic Lateral Sclerosis, or ALS, a disease of the nerve cells in the brain and spinal cord that controls voluntary muscle movement, commonly known as Lou Gehrig's disease.
Tuesday, 22 July 2014 00:00

How social media is your biggest PR tool

While a sex tape is a good way to get media exposure for some; Kim Kardashian, Paris Hilton and alike - it's not the right way to get the type of media exposure to escalate your business's chance of being written about.

When I first started doing PR, I used to write a media release and fax it to a media outlet - all with varying results. The headline, like it is today, is worth it's weight in gold, and if you have a strong first paragraph, you may get that call back you have been waiting for.

That was soon followed up with 'pitching' on the telephone and depending on what mood the journalist was in or your ability to 'sell' a story to them, you either walked away with a published article or your press release was thrown in the trash can.

In 1998, the faxing part changed to emailing which was fantastic because it was a much faster and less tedious way of getting a media release out to journalists. It also was a much more environmentally friendly way to operate and allowed for changes to be made to ensure that each email sent out to a journalist was a one-to-one marketing piece rather than an everything to everyone, hit and miss style approach.
Published in Marketing
Page 1 of 4