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Marketing Blog tag: 'startup' - Marketing Eye

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Displaying items by tag: startup

Thursday, 27 April 2017 07:53

Being a startup isn't for the faint-hearted

Startups are hard work, require a lot of resilience and often are flawed with the fact that many are not adequately funded to a) hire the right people b) to marketing the business c) to have the infrastructure in place for growth.
Published in Entrepreneurship
Never want to work a day in your life, then speak with a passionate entrepreneur and you will fast realise that this is very possible.

Entrepreneurship may not be for the faint-hearted, but it certainly has a lot of pros and not as many cons.
Published in Entrepreneurship
Tuesday, 19 July 2016 14:09

How to Fund Entrepreneurial Growth

The pressure of growing your business is insurmountable with the number of areas that each business has to consider.

As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.

I came across a company recently that sparked my attention: Kabbage.

Published in Entrepreneurship
People often ask me how I do it. I travel continuously and have so for many years, without as much as blinking an eye lid. Booking my next flights is to me just part of the parcel of having a job that takes me across three continents.
Published in Entrepreneurship
If you thought it was hard to start a business, spare a thought for those who are actually running businesses and trying to take them to the next level.   It's one thing to get off your bum and start a business that originates as just an idea, or the next viable step from working for someone else, but what happens when that takes off? Is it easier or is it harder.
Published in Management
Monday, 09 February 2015 13:41

You may fail - so what?

Never die wondering. It's not just what I say, its what most people would say, even you, had you not been so afraid to take the risk.

I don't know about you, but I am tired of people coming to me for advice, and then never doing anything about it. I am not talking about coming to me for advice and not following my advice. I am talking about coming to me with an idea, and never executing it, mostly due to fear of failure.
You’ve founded a startup. You’ve been putting in 80 hour weeks, working every moment you’re awake, sleeping in the office and it seems like it’s paying off! Numbers are rising, and you’re gathering media buzz. But then—everything stops. Traffic drops, registrations decline. You’re still trying to secure that next round of funding, and a drop in numbers right now could be fatal. It’s now or never. 

Okay, take a breath. That was just a thought exercise. But it’s an important topic, and one any founder or aspiring founder should have a plan for. Just how do you kickstart your startup’s growth to get you to that next round? We’ve assembled five tools to help you get your startup off life support and into major growth mode. 
Published in Marketing
After over 20 years in marketing industry, I’ve pretty much seen it all.

Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.

Tuesday, 10 June 2014 00:00

7 start-up hard truths exposed

Start-ups by their very nature are exactly that; just a start. In every new entrepreneurial adventure, you’re drawing up your blueprint for business from scratch and the journey is often terrifying and exhilarating. Laszlo Szabo, the creator of Little Sale Birdy, a revolutionary retail website that will change the way Australian’s shop by sale, shares the seven lessons he learned in the first year of his successful start-up (ones they’ll never tell you in business and marketing school):
Wednesday, 09 April 2014 00:00

Beware of the global startup

When I started Marketing Eye more than 9 years ago, I had a vision to be the world's best small business marketing firm. I dreamt that I would open offices all over the world that would sell marketing services backed by sophisticated technology platforms, media and education, to businesses that had revenues of $1 million to $200 million.

Primarily, the companies that would be ideal clients were one's that were entrepreneur-led, like me, and who had a dream to significantly grow their businesses and mostly be industry game-changers - although the latter wasn't exactly necessary.

In the early days, we had hurdles. The first was our own mind-set of being use to working with funded startups or medium to large corporations and shifting the way we interacted, engaged and nurtured our clients to success to cater for burgeoning SMB market.

It took time. More time than I ever imagined. 

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