Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: marketing automation

Today I went down to Melbourne Convention and Exhibition Centre to see what I could learn from the Salesforce World Tour. Unfortunately, it was a waste of my time. A disaster.

Published in Blog

Countless AI tools have emerged since ChatGPT first created waves for the AI revolution. These tools range across multiple categories that aim to assist and streamline every digital task you can imaginable. This led to an almost universal adoption of AI into the professional workspace.

Published in Marketing

The modern buyer-driven market places immense pressure on B2B marketers to not only capture leads but also nurture and convert them into loyal customers. Successful lead nurturing involves fostering strong relationships with prospects at every step of their journey, ultimately earning their business when the time is right. In this pursuit, B2B email automation emerges as a powerful ally.

Published in Marketing

Marketing is one of the most important factors of a business’ success. Without a solid marketing strategy, businesses will be unable to keep up with their competitors and ultimately fail. As technology continues to progress, the marketing industry is rapidly changing, utilising new technologies to maximise businesses marketing strategies.

Published in Marketing
Wednesday, 02 February 2022

How to fast track your marketing career

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

Published in Marketing
We are about to embark on our last quarter of the financial year, and like most companies, we are seeking to accelerate our sales performance and leverage our current marketing structure and assets.

Marketing Eye is one of Australia's most recognisable marketing consulting firms due to our online performance. We were early adopters of everything from websites through to social media use. We know that every single month search engine optimisation must be a priority, and blogging keeps our prospects coming back time and time again.
Published in Marketing
Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.

If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Published in Marketing
Wednesday, 30 September 2015

Do's and Don'ts of Marketing Automation

A lot of clients ask me about “Marketing Automation” because they’ve heard the buzzword and wonder if it’s something they should be doing.... and as with everything in technology nowadays it can be hard to keep up (especially if you’re a small business and marketing is not your area of expertise).

Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.
Published in Retail Marketing
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct.
Published in Marketing
It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
Published in Marketing
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