Displaying items by tag: team

Wednesday, 12 September 2018 07:53

What does the right marketing team look like?

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
Published in Marketing
Thursday, 08 March 2018 02:03

How to adapt to the changing employee

From ice addicts through to people who are unfortunately suffering mental health issues, or even those who just get itchy feet - often... employees can be tricky. Regardless of their station, it is important to see the world from their point of view, as without them no business survives. It's like the chicken and the egg. 
Published in Culture
It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.

Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
Published in Culture
This morning, I decided to have breakfast at my favourite cafe, Hobba Prahran before heading to the office. I sat at Hobba with a big smile on my face. I have spent the past month with my teams in Brisbane, Sydney, Melbourne and Atlanta and it has been amazing.

The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.

I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.

My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
Published in Culture
It's raining outside and our whole Melbourne team is meant to be playing tennis as a team bonding session. 

A few of us are not so sure, mainly because we are women and we have things to go to after work which require our hair to be "beautiful". Rain is not conducive of that.

Randomly, I pick up two tennis rackets from my office and a whole heap of balls and then grab Lisa O'Keeffe, and we start playing tennis in the middle of the office. Firstly, you have to have an office big enough - which we have, and secondly, you have to be prepared for anything to happen. Broken computer screens, lights, dints in walls, people being hit - in general chaos. But what is the worse that can happen? Someone gets hurt? How hurt would you become from a tennis ball? I pinch of pain never hurt anyone, or at least that is what we all agreed.
Published in Culture
Wednesday, 09 March 2016 09:20

What's Your Dominant Personality Trait?

NOTE: This blog is a guest feature written by our Marketing Eye Atlanta office.

The other day Marketing Eye Atlanta, as a team, decided to take the Myers Briggs personality test. What an eye-opening experience this was for all of us. We came to the conclusion is that our team is very diverse. Before taking the test some personality traits were obvious, but others were hidden talents that had not been discovered until completion of this test. Not only was the test great for gaining more insight into our co-workers personalities but it was valuable for personal reflection. 

Published in Guest Blog
Wow! I mean wow! I have recently travelled to the US and have arrived in our Atlanta office and I am completely and utterly amazed at the talent and sheer determination of our Marketing Eye team in Atlanta.

They are not only the best looking team in all of Atlanta, they are also the smartest and most competent.

Who would have thought that they could put together a team like this all by themselves and start running the business like I always dreamed it would be run.
Published in Marketing
It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department.
Published in Marketing
Wednesday, 24 June 2015 16:25

Should you watch while your team fails?

It was a small project that I knew the result of even before it started. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.

Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Published in Management
I cannot describe enthusiastically enough how excited I am to be in Melbourne today, the 12th day of January.

Still calling hotels my home, but albeit for only a short time more, I woke up excited for what the day will bring. Today, I will re-engage with my Australian team and work together with them to build Marketing Eye in Australia by 40 percent over the next 12 months. We have everything in place ready to go - and its incredibly motivating.
Published in Management
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