How to Make 6 Million in your Startup’s First Year

After over 20 years in marketing industry, I’ve pretty much seen it all.

Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.

The Perth-based tech start up grossed $6 million in its first year.  For most startups one million would have been an extraordinary feat; luckily, I deal with big thinkers, entrepreneurs that share my ability to imagine the impossible, and who fuel those ideas with enough energy until they come to fruition.  I’ve often said: I learn a lot from my clients and Cirrus is one of them.

How did this IT solutions company succeed in an arguably saturated tech market?  Founder Frank Richmond condenses this in to three key attributes: decisiveness, vision and commitment.

Breaking his entrepreneurial process down into steps, Richmond explained how he grew Cirrus to a $6 million company within 12 months, confidently predicting that Cirrus could gross $20 million in year two.

Here are the five pieces of advices we can all learn from his journey:

1.    Commit to action.  The hardest part of business is committing yourself to risk.  Taking that first step can be daunting, but as the saying goes; you miss 100% of the shots you don’t take.
2.    Be different.  It seems everyone wants to work for themselves, therefore your idea needs to shine like a beacon within your chosen industry.  To succeed, you need to work not only harder and faster than your competitors but forge a significant point of difference.
3.    Customers = Number 1.  Your customers need to be your priority (unless you intend to donate $6 million to your own company).  Without them, you don’t have a business.  Remind yourself and your staff of this every single day.
4.    Prepare for battle.  Especially in the early stages of development, a startup can be extremely exciting; but have you got the winning formula ready before you enter the market?  Are you 100% satisfied with your product?  Do you have the right team?
5.    Mind the gaps.  A startup should aim at providing a solution; filling a hole that no other business can.  When analysing your market, search for neglected demographics, charter unexplored territories – aim to put your footprint where no other company has wondered.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

comments ( 43 )
  • Veritas Inc located in atlanta, georgia
    Veritas Inc located in atlanta, georgia
    13 Oct 2014

    I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an nervousness over that
    you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside
    case you shield this hike.

    05 Oct 2014

    This is a very good tip especially to those new to the blogosphere.
    Short but very precise information… Thanks
    for sharing this one. A must read article!

  • youtube video
    youtube video
    06 Sep 2014

    Hey there! I know this is kinda off topic however I'd figured I'd ask.
    Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa?
    My site addresses a lot of the same subjects as yours and I feel
    we could greatly benefit from each other. If you might be interested feel free to send me an e-mail.
    I look forward to hearing from you! Terrific
    blog by the way!

    29 Aug 2014

    Truly when someone doesn't be aware of afterward its up to other
    users that they will help, so here it occurs.

  • Best Text To Send Ex Boyfriend
    Best Text To Send Ex Boyfriend
    28 Aug 2014

    Thanks for your personal marvelous posting! I seriously enjoyed reading it, you could be a great
    author.I will remember to bookmark your blog and definitely will come back later in life.
    I want to encourage you continue your great job, have a nice morning!

  • IBS diet
    IBS diet
    28 Aug 2014

    Way cool! Some very valid points! I appreciate you writing this article and also the rest
    of the site is really good.

  • ft. lauderdale cpa firms
    ft. lauderdale cpa firms
    28 Aug 2014

    So you get someone in Connecticut to hear your garnishment release case who can better
    understand your situation. When making this decision while taking in their
    professional background, allow your own knowledge
    and gut do some of the thinking as well. Head of House hold is preferable over filing
    as single.

  • Seo Analyzer
    Seo Analyzer
    27 Aug 2014

    I relish, result in I discovered just what I was taking a look for.
    You've ended my 4 day long hunt! God Bless you man. Have a great day.

  • Large Maps Wallpaper Murals
    Large Maps Wallpaper Murals
    26 Aug 2014

    Ireally like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz respond as I'm looking to design my own blog and would like to know where u got this from.
    appreciate it

  • gas paintings truly
    gas paintings truly
    25 Aug 2014

    Why users still use to read news papers when in this technological globe the whole thing is accessible on web?

  • art prints posters
    art prints posters
    24 Aug 2014

    Please let me know if you're looking for a author for your blog.

    You have some really great posts and I feel I would be a
    good asset. If you ever want to take some of the load off,
    I'd really like to write some material for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Cheers!

    24 Aug 2014

    great post, very informative. I ponder why the other specialists of this sector
    don't notice this. You should proceed your writing.
    I am sure, you've a huge readers' base already!

  • simple logo
    simple logo
    24 Aug 2014

    Today the company is now internationally known through their symbol
    logo, thus showing how a business can link corporate identity with a simple image.
    It starts with making your organization look professional.
    It is also imperative that you know the qualities that your logo
    must have to create an effective image on others.

  • canvas designs
    canvas designs
    24 Aug 2014

    Thanks designed for sharing such a good thinking, post is
    pleasant, thats why i have read it fully

  • low energy products
    low energy products
    23 Aug 2014

    It not only provides strength and improve the blood pressure by
    regulating the blood circulation, but also provides endurance and help with the
    overall immune system of the body. To get firmer arms, legs,
    and buttocks you'll want to supplement, diet, as well as exercise.

    Not only are you probably consuming more calories in that one meal than you would've if you've just eaten small, healthy meals
    throughout the day, but you've slowed down your metabolism in the
    process, and turned yourself into a grouch.

  • tall yoga pants for women
    tall yoga pants for women
    22 Aug 2014

    It can cause the pressure on the feet and all parts of body with pain when the tight shoes have.
    Choose a top that is loose but form fitting as some of the poses are inverted,
    which means that your head will come down below your hips and could
    cause your top to ride up. Stretching is
    really important because novices almost surely strain their muscles.

    17 Aug 2014

    Please let me know if you're looking for a article writer for your weblog.
    You have some really good posts and I believe I would be a good asset.
    If you ever want to take some of the load off, I'd really like
    to write some content for your blog in exchange for a link back
    to mine. Please blast me an e-mail if interested.

  • Cheap Bedroom Vinyl Stickers
    Cheap Bedroom Vinyl Stickers
    16 Aug 2014

    Way cool! Some very valid points! I appreciate you writing this article and also the rsst of the website is really good.

  • Ac Repair Bellaire Tx
    Ac Repair Bellaire Tx
    15 Aug 2014

    Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from
    you! However, how could we communicate?

  • Red Bus Over the London Bridge B/W Canvas Art Prints
    Red Bus Over the London Bridge B/W Canvas Art Prints
    14 Aug 2014

    Very good article. I am experiencing some of these issues as well..

  • Seo black book
    Seo black book
    11 Aug 2014

    Wow, incredible weblog structure! How lengthy have you been running a blog for?
    you made blogging glance easy. The full look of your site is great, as neatly as the content material!

  • How To Reverse The Ageing Process
    How To Reverse The Ageing Process
    10 Aug 2014

    Do you mind if I quote a couple of your posts as long as I
    provide credit and sources back to your site? My blog site is in the exact same area of interest as yours and
    my visitors would definitely benefit from a lot of the information you provide here.
    Please let me know if this ok with you. Thank you!

  • FMCG Book
    FMCG Book
    06 Aug 2014

    Great ideas! More captivating stories about the world’s leading companies in FMCG: The Future of Fast Moving Consumer Goods.

    "Henkel is run by triumvirate. With the family's continuing possession of around 80% of the voting shares, this creates a structure that balances the needs and inputs of all the key stakeholders group."

  • Seo Companies
    Seo Companies
    05 Aug 2014

    Nice post. I was checking constantly this blog and I'm impressed!

    Very useful info particularly the last part :) I care for such information a
    lot. I was seeking this particular information for a
    very long time. Thank you and best of luck.

  • offline lead generation
    offline lead generation
    04 Aug 2014

    Why cant we all sponsor or sell more on the Internet. When you look at some of the
    websites which promise to make you earn thousands of dollars in a specific number of weeks,
    you really will be tempted to try this modern way of doing business.
    You will LOSE business partners rather than gain them
    and an inadequately prepared network marketing webinar
    is no exception.

  • lead generation videos
    lead generation videos
    02 Aug 2014

    One of them is to find out more about a specific potential customer and
    determine if that customer is a qualified lead.
    Here are 3 guerrilla marketing strategies you can use to generate leads and keep your 'sales funnel' constantly full.
    For acquiring a lead for the growth of business is important work for done and it is the required for any
    big or small business to stand in market.

  • local video marketing
    local video marketing
    01 Aug 2014

    Data Cleansing service is responsible for making your business and
    consumer database free from all the clutter and gets
    rid of all the wrong data, making it more updated and accurate.
    Now, this method works if you are lucky enough to recruit several go-getters
    from that list into your business that will duplicate
    your efforts. All you need is a website, some free information and an autoresponder.

  • xbox live gold free
    xbox live gold free
    31 Jul 2014

    I have beeen exploring for a little bit for any high-quality articles or blog posts in this sort of house .
    Exploring in Yahoo I at last stumbld upon thijs website.
    Studying this information So i aam glad to express that I've a very just right uncanny feeloing I
    foound out just what I needed. I so much surely will make sure tto don?t omkit thios website and give it a look on a constant basis.

  • hotel di jogja
    hotel di jogja
    31 Jul 2014

    Travel and tourism has left behind the railway ministry with regards
    to earning. Depending around the size of the room and
    the amount of people staying with you, it can get pretty cramped.
    Below I list out some benefits that you are able
    to achieve by mawking use of Hotel Directory.

  • how to meet girls
    how to meet girls
    30 Jul 2014

    Good day! Do you use Twitter? I'd like to follow you if
    that would be okay. I'm definitely enjoying your blog and look forward to new posts.

  • social media marketing newsletters
    social media marketing newsletters
    29 Jul 2014

    With customer interaction comes customer insight, which, either good or bad can really
    help a business improve their overall standing. Fb right now now has tens of
    millions of subscribers from all around the world. If it usually
    costs your business $250 a month to invest in newspaper advertising, why not invest that amount into hiring a social media expert to
    take care of your social media marketing for you.
    If you are a person who does not like to procrastinate but likes to
    be on the ball, this is a market you should be looking into,
    to have fun, use your skills and make a good living.
    Free version gives an option to monitor and update up to five profiles.

    But most web experts often forget to do some essential things
    that they need to do them after creating a website with wordpress.
    As long as you have the time and the dedication to fully involve yourself in the social media network you do not need expensive tools or
    certificates to make the most of social media marketing.

    I honestly think that every business needs to use social media in one way or
    another, if you're not utilising it then you are missing out.
    The consumer really desires to discover you are a giver.
    You must know about these facts concerning the decision-makers:

    28 Jul 2014

    Pretty part of content. I just stumbled upon your website and in accession capital to
    claim that I get actually enjoyed account your weblog
    posts. Anyway I'll be subscribing in your feeds or even I success you access persistently rapidly.

  • Orlistat 120Mg Capsules Side Effects
    Orlistat 120Mg Capsules Side Effects
    26 Jul 2014

    I'm no longer sure where you're getting your information, but great topic.

    I must spend a while studying more or figuring out more.
    Thank you for great information I used to be on the lookout for this
    information for my mission.