Marketing Blog

Marketing Blog

How to Make 6 Million in your Startup’s First Year

After over 20 years in marketing industry, I’ve pretty much seen it all.

Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.



The Perth-based tech start up grossed $6 million in its first year.  For most startups one million would have been an extraordinary feat; luckily, I deal with big thinkers, entrepreneurs that share my ability to imagine the impossible, and who fuel those ideas with enough energy until they come to fruition.  I’ve often said: I learn a lot from my clients and Cirrus is one of them.

How did this IT solutions company succeed in an arguably saturated tech market?  Founder Frank Richmond condenses this in to three key attributes: decisiveness, vision and commitment.

Breaking his entrepreneurial process down into steps, Richmond explained how he grew Cirrus to a $6 million company within 12 months, confidently predicting that Cirrus could gross $20 million in year two.

Here are the five pieces of advices we can all learn from his journey:

1.    Commit to action.  The hardest part of business is committing yourself to risk.  Taking that first step can be daunting, but as the saying goes; you miss 100% of the shots you don’t take.
2.    Be different.  It seems everyone wants to work for themselves, therefore your idea needs to shine like a beacon within your chosen industry.  To succeed, you need to work not only harder and faster than your competitors but forge a significant point of difference.
3.    Customers = Number 1.  Your customers need to be your priority (unless you intend to donate $6 million to your own company).  Without them, you don’t have a business.  Remind yourself and your staff of this every single day.
4.    Prepare for battle.  Especially in the early stages of development, a startup can be extremely exciting; but have you got the winning formula ready before you enter the market?  Are you 100% satisfied with your product?  Do you have the right team?
5.    Mind the gaps.  A startup should aim at providing a solution; filling a hole that no other business can.  When analysing your market, search for neglected demographics, charter unexplored territories – aim to put your footprint where no other company has wondered.

http://www.cirrusnetworks.com.au/


comments ( 43 )
  • Explanation
    Explanation
    01 Mar 2015

    I will right away seize your rss as I can not in finding your e-mail subscription link or e-newsletter service. Do you've any? Please permit me understand in order that I may just subscribe. Thanks.

    Reply
  • article source
    article source
    23 Jan 2015

    I like this post, enjoyed this one regards for putting up.

    Reply
  • chat
    chat
    22 Jan 2015

    Rattling wonderful information can be found on web blog . "I don't know what will be used in the next world war, but the 4th will be fought with stones." by Albert Einstein.

    Reply
  • Job
    Job
    06 Jan 2015

    It's amazing to go to see this site and reading the views of
    all colleagues about this paragraph, while I am also keen of getting experience.

    Reply
  • 12 Dec 2014

    A round of applause for your post. Fantastic.

    Reply
  • Veritas Inc located in atlanta, georgia
    Veritas Inc located in atlanta, georgia
    13 Oct 2014

    I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an nervousness over that
    you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside
    case you shield this hike.

    Reply
  • wallart-direct.co.uk
    wallart-direct.co.uk
    05 Oct 2014

    This is a very good tip especially to those new to the blogosphere.
    Short but very precise information… Thanks
    for sharing this one. A must read article!

    Reply
  • youtube video
    youtube video
    06 Sep 2014

    Hey there! I know this is kinda off topic however I'd figured I'd ask.
    Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa?
    My site addresses a lot of the same subjects as yours and I feel
    we could greatly benefit from each other. If you might be interested feel free to send me an e-mail.
    I look forward to hearing from you! Terrific
    blog by the way!

    Reply
  • http://www.wallart-direct.co.uk/beach-wall-murals-decals
    http://www.wallart-direct.co.uk/beach-wall-murals-decals
    29 Aug 2014

    Truly when someone doesn't be aware of afterward its up to other
    users that they will help, so here it occurs.

    Reply
  • Best Text To Send Ex Boyfriend
    Best Text To Send Ex Boyfriend
    28 Aug 2014

    Thanks for your personal marvelous posting! I seriously enjoyed reading it, you could be a great
    author.I will remember to bookmark your blog and definitely will come back later in life.
    I want to encourage you continue your great job, have a nice morning!

    Reply

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.