Displaying items by tag: linkedin
Tuesday, 12 March 2019 00:13
Is being an influencer all that it's cracked up to be?
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
Published in Mellissah Smith
Friday, 16 February 2018 07:47
92,217 Marketers Are Engaged By One Post On LinkedIn
As you know I write. Sometimes on this blog, in magazines, in newspapers, books - you name it. I do it because it is my passion. So it will come as no surprise that as a writer I decided to do a #callout on LinkedIn to other marketers asking them simple questions like why they got into marketing, why they like marketing and what's next.
Published in Marketing
Thursday, 06 July 2017 07:48
Why building your database through LinkedIn is important
When I first joined LinkedIn many years ago, I was reluctant. The only reason I joined was because the person requesting me to join was a guy in YPO organisation that I respected, and I thought I should say yes. It was long before everyone else got on board, and I didn't see the relevance as I was a business owner - but something said to me that it would play a big role in the future of marketing.
Published in Marketing
Friday, 31 March 2017 07:56
How to see your sales surge in the last quarter of the financial year
We are about to embark on our last quarter of the financial year, and like most companies, we are seeking to accelerate our sales performance and leverage our current marketing structure and assets.
Marketing Eye is one of Australia's most recognisable marketing consulting firms due to our online performance. We were early adopters of everything from websites through to social media use. We know that every single month search engine optimisation must be a priority, and blogging keeps our prospects coming back time and time again.
Marketing Eye is one of Australia's most recognisable marketing consulting firms due to our online performance. We were early adopters of everything from websites through to social media use. We know that every single month search engine optimisation must be a priority, and blogging keeps our prospects coming back time and time again.
Published in Marketing
Thursday, 09 April 2015 15:45
Are you a social media expert?
What was once a hobby can now be a lucrative career, as social media becomes a unique branch within a company’s communications department.
If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Published in Marketing
Tuesday, 22 July 2014 00:00
How social media is your biggest PR tool
While a sex tape is a good way to get media exposure for some; Kim Kardashian, Paris Hilton and alike - it's not the right way to get the type of media exposure to escalate your business's chance of being written about.
When I first started doing PR, I used to write a media release and fax it to a media outlet - all with varying results. The headline, like it is today, is worth it's weight in gold, and if you have a strong first paragraph, you may get that call back you have been waiting for.
That was soon followed up with 'pitching' on the telephone and depending on what mood the journalist was in or your ability to 'sell' a story to them, you either walked away with a published article or your press release was thrown in the trash can.
In 1998, the faxing part changed to emailing which was fantastic because it was a much faster and less tedious way of getting a media release out to journalists. It also was a much more environmentally friendly way to operate and allowed for changes to be made to ensure that each email sent out to a journalist was a one-to-one marketing piece rather than an everything to everyone, hit and miss style approach.
When I first started doing PR, I used to write a media release and fax it to a media outlet - all with varying results. The headline, like it is today, is worth it's weight in gold, and if you have a strong first paragraph, you may get that call back you have been waiting for.
That was soon followed up with 'pitching' on the telephone and depending on what mood the journalist was in or your ability to 'sell' a story to them, you either walked away with a published article or your press release was thrown in the trash can.
In 1998, the faxing part changed to emailing which was fantastic because it was a much faster and less tedious way of getting a media release out to journalists. It also was a much more environmentally friendly way to operate and allowed for changes to be made to ensure that each email sent out to a journalist was a one-to-one marketing piece rather than an everything to everyone, hit and miss style approach.
Published in Marketing
Friday, 11 July 2014 00:00
When is the right time to appoint a Marketing Technology Officer?
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
Wednesday, 04 June 2014 00:00
How to get 54,256 views of your blog in less than 24 hours
UPDATE: There were 70,000 plus views within 48 hours of publishing story.
Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Published in Marketing
Thursday, 03 April 2014 00:00
How to connect with 7000 potential clients - B2B marketing
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.
The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
Published in Small Business Marketing
Friday, 19 July 2013 05:37
Why People Who Lie On LinkedIn Get Found Out
Over the years, I have been dumb-founded by what former employees have written on their LinkedIn profiles about what they did while working at Marketing Eye.
The first one that had me gob-smacked was a French assistant, who wrote that she had developed and managed the Marketing Eye brand, building the company’s marketing strategy and executing it.
In reality, she was a personal assistant, who had poor English and was struggling to do any task at all from an administrative perspective. She didn’t write anything, had no contact at all with design or branding but was excellent at organizing my dinner appointments, assisting me with my wardrobe and in general being a great personal assistant, albeit one that could not write on an email on my behalf because of the poor English factor. She worked for me for a few months only which I did it as a favour for her boyfriend who was a good friend at the time. In the end, I had to tell him, that her English was so bad, I couldn’t afford the luxury of her impeccable taste in clothing, makeup and picking restaurants at that stage of my life.
Published in Marketing
