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Marketing Blog tag: 'facebook' - Marketing Eye

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Are you struggling with your Facebook marketing? Struggle no more, with our 3 greatest Facebook marketing strategy tips. Social media is paramount to business success, further engagement and increased reach.

Published in Marketing
Monday, 08 January 2018 09:46

Marketing to Generation Z

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?
Published in Marketing
Thursday, 28 April 2016 08:02

The buck stops with entrepreneurs

With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.
Published in Entrepreneurship
Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?

Published in Social Media
Friday, 15 April 2016 08:20

More than money can buy

I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.

It's been humbling and a great reminder of what is important in life.
Published in Entrepreneurship
Thursday, 09 April 2015 15:45

Are you a social media expert?

What was once a hobby can now be a lucrative career, as social media becomes a unique branch within a company’s communications department.

If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Published in Marketing
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering $5 trillion dollars a year.

Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
Published in Marketing
Earlier this month, Facebook CEO Mark Zuckerberg held an hour long live-steamed Q&A from the company’s Menlo Park Headquarters.

The idea was to answer questions about the direction Facebook is taking. There were the usual superfluous questions, but the one question that was on many marketers’ minds was: what happened to the organic reach on my Facebook Page?
Published in Marketing
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
UPDATE: There were 70,000 plus views within 48 hours of publishing story.

Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Published in Marketing
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