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Marketing Eye Blog Author: Mellissah Smith - Page 11

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Blog Author Mellissah Smith - Page 11

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 09 May 2018 04:53

Waxed

Waxed is a highly successful waxing and eyelash company in Melbourne. With more than 6 retail stores, the company employed Marketing Eye Melbourne to ensure that new customers are coming into their stores and helping the business grow its clientele. To that end, Marketing Eye has developed a new website that will be launched in July 2018, and regular direct mail campaigns, EDM's and social media calendars.

Waxed DL


waxed dl

waxed dl 2
Tuesday, 08 May 2018 04:53

Robotic Marketer

Marketing Eye was engaged by Robotic Marketer to name the company, develop a brand, develop a website and marketing collateral including investor decks and sales decks. The name was developed by the founder of Marketing Eye Mellissah Smith, and the brand developed by a highly talented intern. The website was designed and developed in-house and all communications, stationary and investor decks are done by the creative and copywriting teams at Marketing Eye Melbourne.

Robotic Marketer website


Robotic Marketer website
Monday, 07 May 2018 04:53

Brands for Good

If you are buying anything online, check out Brands for Good. This ethical etailer is not only well-branded, with the best range of ethical items to purchase, but their proceeds also benefit charities that need funding. Marketing Eye developed a marketing campaign to drive more traffic to their website and provided advertising, public relations and social media assistance.

Brands for Good Gift Card


Brands for Good Gift Card
Sunday, 06 May 2018 04:53

MTI

Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing material, sales decks, advertising, public relations and communications as their outsourced marketing department. Recently sold, MTI is a highly successful international business with offices around the world.
Friday, 04 May 2018 04:48

Hinchinbrook

Marketing Eye was engaged by Hinchinbrook Regional Council to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and Marketing Eye. The creative for the campaigns is clever and invites people to visit Hinchinbrook to "live a little....try something new". This is one of our favourite campaigns - ever!

Hinchinbrook Billboard


Hinchinbrook Billboard
Thursday, 03 May 2018 04:48

Origin Energy

Marketing Eye was engaged to work as an outsourced marketing resource for Origin Energy in their solar energy division developing a 12 month marketing strategy, EDM campaigns and direct marketing along with a host of other marketing avenues working sometimes with internal resources.

Origin Energy Brochure


Origin Energy Brochure
Wednesday, 02 May 2018 04:45

Franchise Leaders Magazine

Frandata is the company that commissioned Insomnia Pty Ltd to publish its inaugural magazine, with Marketing Eye as the dedicated marketing and design agent. Franchise Leaders Magazine is one of the best magazines in the franchise industry and is complemented by other marketing activities that are conducted on behalf of Frandata.

Franchise Leaders Magazine issue 2018


Franchise Leaders Magazine
Tuesday, 01 May 2018 04:34

Morrows

Referred by Macquarie Bank, Marketing Eye has been working on branding for Morrows and marketing in general. To date, Marketing Eye has developed the brand further, provided communications, re-designed and developed their website and has commenced marketing activity to promote company to a wider, targeted audience. It's financial services division, along with accounting, tax, legal and technology is one of the best in Melbourne.

Morrows Style Guide



morrows1

morrows2
Cleaning out some old boxes on the weekend, I found a few things that took me back down memory lane. In particular, something that showed me that where I am today, was where I was always going to be.

We each look at our lives and depending on how clear our memory is or in most cases, our version of events, we may sometimes realise that we were meant to be where we are, or that due to a sliding doors moment, everything changed for the better or worse.
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
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