Blog Author Mellissah Smith - Page 11
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Wednesday, 01 April 2020
How to build an awesome lead generating website
While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.
Published in
Website Development
Tuesday, 31 March 2020
Tips on outsourcing marketing to an agency
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
Published in
Marketing
Monday, 30 March 2020
How to pivot your business in the current economic environment
Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?
Published in
Small Business Marketing
Monday, 16 March 2020
How to navigate the running of a marketing agency through #Coronavirus
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Published in
Small Business Marketing
Friday, 10 January 2020
How to make your marketing team more successful
Marketing teams are only as good as the freedom they have to be successful, and their individual desire to kick goals, and do campaigns that excited their customers and prospects/
Published in
Marketing
Wednesday, 08 January 2020
Why spatial computing is taking over the way marketing departments work
For my entire career I have been conducting marketing workshops with groups of stakeholders within businesses with the firm aim of developing a marketing strategy aligned to their business goals.
Published in
Marketing
Tuesday, 07 January 2020
Why are we all so hypocritical on so many levels?
"Apple roared into the TV game with The Morning Show, a superb drama about the importance of dignity and doing the right thing, made by a company that runs sweatshops in China."
Published in
Mellissah Smith
Tagged under
Monday, 06 January 2020
How marketing can truly help sales
The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.
Published in
Marketing
Friday, 20 December 2019
How to write a marketing strategy
It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business.
Published in
Marketing
Thursday, 19 December 2019
How to write your 2020 marketing strategy
There are few marketers who truly have a firm understanding of the entire marketing mix, mostly because they have been pigeon-holed into various tactics without having enough exposure including successes and failures in others.
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
Published in
Small Business Marketing
Tagged under