Why spatial computing is taking over the way marketing departments work
These conversations take hours of time, often are met with conflicting opinions and experiences, and sometimes results without resolution. Many companies find these discussions powerful, but in a time where we are seeking to be more productive in the workforce, it is increasing important to find ways in which we can produce more powerful marketing strategies, in real-time, that are data driven and fact-based, not someone's opinion or vague memory.
We use Robotic Marketer as our marketing strategy technology platform to produce real-time marketing strategies. What use to take 28 minutes using the technology, now takes just seconds to produce a strategy. It's pretty amazing. To think that we use to spend weeks developing marketing strategies until this technology came amount is truly an amazing development.
But like many technology companies, Robotic Marketer is seeking to take things to the next level and adapt to a changing market place.
In comes spatial computing. When all stakeholders are in a room or in remote locations discussing what they want to see in their marketing strategy, spatial computing is taking what use to be something we did in the way of discussion, to the next level. Teams of people are now going through strategic questions being asked by companies like Robotic Marketer and finding that the use of wearable devices and thoughts are achieving better results than ever before with the help of spatial software. We don't always say what we think, but if we could without repercussion, perhaps we would get to the end result faster.
Human interactions with machines have long changed, and spatial computing is the invisible computer that everyone has been looking for taking what we do and how we do it into a three dimensional world with the help of augmented reality.
In the future, we will find marketing strategies developed through teams of people having thoughts that are transferred using wearable devices not too dissimilar to the AlterEgo product that translates your thoughts into a a command that is understood, and creates a response.
- You think about a list of marketing objectives for your company, and so does the other people on your team. The technology uses machine learning and AI to dicipher your thoughts and that of the team, and based on data analytics, big data, machine learning and AI, developes the most effective marketing objectives for your company to achieve you business goals. The output: a list of real marketing objectives that are aligned to business outcomes
- You think about your public relations strategy, as do the other stakeholders. The spatial software collates all your thoughts and decides based on your competitors activity in the media and across all public relations platforms, along with what is newsworthy or content amplifying within the scope of your business, and is able to provide you with a public relations strategy, media list, proposed media release topics, and platforms for which you are most likely to be able to achieve the goals set out.
- You think about lead generation with your team, the numbers you want to achieve and how you aim to achieve them. The spatial software works with machine learning, AI, big data and data analytics to shape your thoughts, based on your access to relevant budget, technology etc., and turns it into the most results-driven lead generation campaigns with the most likely key messages to achieve the highest return on investment, feeding your sales team with leads that are hot and ready to be sold to.
We could go on but I think you get the gist. Our thoughts will be diciphered by technology and turned into something that actually has the ability to intelligently amplify what that means and get us to a point of achieving our desired results.
The use of AR and VR is fast becoming the most important part of any marketing department, but it is spatial computing married to AR that really is setting the pace of what is to come.
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