Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.
It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business.
Email might be considered an old-fashioned approach for your marketing efforts, but the truth is that a well-written email campaign can still be very powerful for your company. Because everyone accesses email on their smartphones, it’s become much easier to reach qualified leads with high-quality content. Recently, Marketing Eye and Robotic Marketer engaged in a discussion about email campaigns and how they can still be effective for what your company needs, which you can see here.
Email marketing is an effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? How many do you read? To get better subscribers and more loyal readers, it’s important to have a strong email design. Below, we have six basic email design elements that will make your emails easier to read and look better.
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is constantly evolving, and we need to be certain that we’re utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to better market your tech company.
Coming into the marketing world as a university graduate, I knew what an EDM, open rate and click through rate was, but didn’t quite understand how it all worked. Last week I got a pleasant surprise when I went to analyse two EDMs sent out for a client and saw a whopping 63.6% open rate and 6.1% click through on one, and a 55.2% open rate and 13% click through on the other. I was shocked. I started checking everything, thinking I had somehow made a mistake and only sent it to a small database, or was looking at the wrong numbers. No, it was legit.