There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.
In the last decade, marketers have had to overcome a wide range of shifts in marketing and advertising strategies and take advantage of technological disruptions. However, the last year has fundamentally demonstrated the adaptability and effectiveness of digital marketing strategies on a whole new level. Given that the COVID-19 global pandemic has drastically transformed how we communicate and interact with each other, businesses are having to learn how to accommodate for the “new normal”. Although there is a long journey ahead in the road to recovery, extended lockdowns & the ongoing pandemic continues to push marketers to pursue steady and reliable strategies to engage and connect with consumers and companies alike.
Marketing ensures greater success for your business goals and has always been an important aspect for companies wishing to excel in their industry. Small businesses generally have less staff, fewer resources, and a smaller budget which means reducing costs in areas where possible is essential.
There is no doubt more pressure on reducing budget due to the constant loom of COVID-19 over our heads. However, there are many ways to successfully market your small business that helps you outperform giants giving much more effective ROI. Here we have provided you with a quick marketing cheat sheet to running a cost-effect marketing strategy to get your business flourishing.
Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.
As businesses across Victoria are returning to the office after six months working remotely, you could be forgiven for being a bit lost at first.
Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships.
The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.
Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.
Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.
FRANdata established to help the Australian Franchise Sector address key strategic challenges and take advantage of opportunities available to qualifying brands. Marketing Eye functioned as thier outsourced marketing department and was able to implement a print and digital marketing strategy to elevate the brand's presence in the market.
Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.