So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
I know first hand how much I have to perform. I have to hold a room in a meeting, and ensure that I am articulate, on point and relevant. In the office, I have to look like a leader and inspire my team to be high performers. At lunch with clients, I am on a stage. I have to entertain, say things worthwhile, make them laugh and show them that there is a real person under this business persona. At a staff Christmas party, I have to show my team that I am one of them, but I can't drink too much (not that I want to), and I am completely responsible for every persons behaviour and safety.
I was reading an article about people's individual beliefs and it had me thinking...
I'm so opinionated on some topics, but not on others - and I really don't know why. When I grew up, I wasn't entitled to an opinion, and it wasn't part of our household to share our opinions on any topic. In fact, quite the opposite. In many ways, children should be seen and not heard.
Instead, I spent my time listening. Not talking. Not contributing. Just listening. I think that started a foundation where I sway from not saying too much to going over the top and participating too much. Then to now, where I think I have a healthy balance, but tend to say a little more than I would normally, usually under the guise of being a content writer.