Blog Author Mellissah Smith - Page 13
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Thursday, 11 July 2019
5 Ultimate hacks to get a promotion
If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.
But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
Published in
Culture
Tagged under
Wednesday, 10 July 2019
How do you conduct a performance review of your marketing team?
It's that time of year again where business leaders are conducting performance reviews.
When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
Published in
Marketing
Wednesday, 03 July 2019
Why you really need a marketing strategy
Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?
Wednesday, 03 July 2019
Why it's good to restructure your business
No-one thinks about restructuring when they start a business. They also often don't think about it when it's been going for 2 years or 10 years. But that is a big mistake. Here's why...
Published in
Entrepreneurship
Tuesday, 02 July 2019
"Siri, I would like a pizza. Can you find me a pizza take-out in Melbourne city?"
Remember when you could only use a keyboard to search on the internet? Those times were so long ago and only two years ago a UK website predicted that more than half of all searches would be done via voice by 2020. While that prediction is off the market, they did have a point and as we move closer to this key milestone, many consumers are realising that it is much easier to talk to your phone then to send a text. While in the office the keyboard still has a prominent role, the significance of the impact of search trends is turning the tables on companies that focus on Google rankings.
Published in
Marketing
Thursday, 27 June 2019
A new way to supercharge your marketing
With the end of another quarter imminent, our business is re-thinking the way in which we do business. There are operational changes, a new management team and a number of strategic overhauls that will help our business navigate a new era.
Published in
Marketing
Friday, 21 June 2019
Business owners are looking for consistent returns, not one hit wonders
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in
Marketing
Wednesday, 19 June 2019
Sometimes, there is never a good time
Today is just like any other day. I woke up at 3.40 a.m., hopped on a conference call with a vendor who is looking to optimize their channel partnership program utilizing Robotic Marketer technology, talked for an hour, then hopped on another call. Before I knew it, it was 6.30 a.m. and the coffee shop was now open.
Published in
Mellissah Smith
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Wednesday, 19 June 2019
What are the advantages of having a marketing strategy?
It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Published in
Marketing
Thursday, 13 June 2019
Why customers hate breadcrumbing
Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Published in
Marketing