Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company.
It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business.
That’s right: there are the haters and then there are the DM lovers. Some are the in-betweeners (no reference to the teen TV show). Whatever it is, as a small business you need to know where DM stands in the digital age of 2011.
In his book, The Complete Guide to Direct Marketing, Chet Meisner refers to an Orlando newspaper which ran a hateful story about direct marketers. The headline was “Spammers, Telemarketers Share Secrets in Orlando”. According to the story, direct marketers were “making way too much money to stop the suppertime phone calls and endless emails.”