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Marketing Blog tag: 'direct marketing' - Marketing Eye

Tuesday, 28 April 2020 13:29

Chemstore Group

Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company. 

brochure

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Published in Portfolio
Friday, 24 April 2020 14:13

Iris Medical

Iris Medical is a professional medical facility that does yearly health tests on people who are invested in ensuring that their health remains at an optimum. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities.

Iris Medical 80

Iris Medical a4 80

Iris Web80
Published in Portfolio
Friday, 20 December 2019 12:43

How to write a marketing strategy

It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business. 

With the right plan in place, the chances of “making your business” become so much higher.
Published in Marketing
Thursday, 27 September 2012 12:53

Direct Marketing: How Direct Are You?

If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all the time and effort at all. It’s confused, abused and misused by several marketers.

That’s right: there are the haters and then there are the DM lovers. Some are the in-betweeners (no reference to the teen TV show). Whatever it is, as a small business you need to know where DM stands in the digital age of 2011.

In his book, The Complete Guide to Direct Marketing, Chet Meisner refers to an Orlando newspaper which ran a hateful story about direct marketers. The headline was “Spammers, Telemarketers Share Secrets in Orlando”. According to the story, direct marketers were “making way too much money to stop the suppertime phone calls and endless emails.”
Here I go blogging away, tweeting about my experiences, updating my facebook with “having a great day” and uploading photographs of a boozy night out with the gals.
Published in Management