How to build an awesome lead generating website
We have developed 100's of branded, lead generation focused websites for our clients around the world and the one's that have made sure that their website is up-to-date, relevant, customer experience focused and integrated into various technologies and platforms, are not struggling in an era where no-one knows what's next.
Having a 'place-setter' is not an option and even when the business environment does spring back, the way buyers see your online presence will have changed.
Here are some ways in which you can get your online presence where it should be, and start generating real leads:
Have a website and digital marketing strategy in place
There is no point in putting up a website for the sake of having a website. What is the purpose? Who is the target audience? What experience do they expect to have when they visit your website? What are your key messages? What are the key phrases that Google and other search engines pick up? What are the keywords that need to be communicated throughout your website? What is the goal for your website? What is the call to action? All of these questions must be answered prior to a company developing or refreshing their website.
Your website architecture needs to show the customer journey
After the fact you can use Hotjar to understand your customers movements, but when you are developing a website or refreshing an existing one, you will need to sit in your customers shoes and go through the experience of navigating your website. If you have an existing website, check out your Google Analytics data and work out from there what your customer journey was, and where the bounce rate effected the customer experience.
Make sure your website is branded consistently with other marketing assets you have
This is very important because if your online brand is completely different to your offline one, then you are in trouble! Consistency is essential. Keep your brand light and use colours that resonate with the audience. Design is one of the biggest reasons people choose a brand over another. If your website is designed well and resonates with your buyer, then you are 80% closer to doing a deal.
Content is king
It's true, people mostly read the headlines or the first paragraph. But website content is so much more than that, and it needs to be updated weekly at the bare minimum.
Whether it is in telling your brand story or writing a blog, be authentic to your brand and your customers will love you for it. Authentic websites rate much higher than one's that are based on what people think you want to hear and see rather than reality.
Use metrics and data to fine tune
Set up Google Analytics and use a lead capture technology to understand your customers and their journey on your website. If they are not contacting you, then why? Data never lies. Adapt, adjust, play and use data to drive more leads to your sales teams.
If you are wondering what a Wordpress Website should cost you right now, Marketing Eye Melbourne is doing websites:
- Website strategy and plan
- 2-hour consultation on website
- Design of 8-10 page websites
- Development of 8-10 page website
- Search Engine Optimisation
- Mobile friendly
Financial contribution is $4,950.
Right now many companies are re-thinking their websites and with good reason. If you would like to have a chat about your website, please feel free to contact our office. It would be our pleasure to walk you through it. Our offices in Sydney, Brisbane and Melbourne are all diverted to mobile phones right now due to remote working throughout Coronavirus, so please call. We would love to chat.