Tag: Website Development
Contact Centre Jobs
Client Overview
Contact Centre Jobs is a premier job board dedicated to the contact centre and customer experience (CX) industry in Australia. As part of the Auscontact Association, Contact Centre Jobs connects employers with top talent, offering a smooth and efficient recruitment process along with a range of resources to support both job seekers and employers in the contact centre sector.
The Challenge
Contact Centre Jobs needed to build a strong brand identity to stand out in the competitive job board market. The goal was to create a cohesive brand that would resonate with both employers and job seekers, enhancing their digital presence and increasing user engagement. This involved developing a new logo, website various other marketing collaterals to drive traffic and promote their services effectively.
The Solution
Marketing Eye partnered with Contact Centre Jobs to create a compelling new brand from scratch. This included a new logo, website development, social media strategy and a range of marketing collateral such as EDMs, magazine ads, flyers and brochures. Additionally, we created a user-friendly job board to streamline the job search and recruitment process.
Brand Development
- Logo Design: Marketing Eye designed a modern and professional logo that reflects Contact Centre Jobs’ commitment to connecting talent with opportunity.
- Website Development: We developed a user-centric website featuring a clean and intuitive design. The job board allows employers to post job listings and job seekers to easily find and apply for positions.
- Social Media Strategy:Marketing Eye crafted an overarching social media strategy to boost brand awareness and engagement.
MarketIng Collateral
- EDMs: Engaging email campaigns were created to inform employers and job seekers about the latest job postings, industry trends and events.
- Magazine Ads: Eye-catching magazine ads showcased the benefits of using Contact Centre Jobs for recruitment and job searching, featured in leading industry publications.
- Flyers and Brochures: Professional flyers and brochures were developed to support marketing and sales efforts, providing detailed information about the job board’s features and benefits.
The Results
The comprehensive branding and marketing strategy significantly enhanced Contact Centre Jobs’ market presence and user engagement. Key achievements include:
- Enhanced Brand Recognition: Strengthened identity and market presence.
- Increased Website Traffic: Higher engagement and job applications.
- Improved User Engagement: Increased interaction through social media and EDM campaigns.
- Effective Marketing Collateral: Aided in lead generation and conversion.
Conclusion
By partnering with Marketing Eye, Contact Centre Jobs successfully launched a strong brand identity, improving its visibility and solidifying its role as a top recruitment platform.
The Role of Marketing in Becoming a Successful Entrepreneur
Beginning the entrepreneurial journey is an exciting venture filled with opportunities and challenges. In this journey, a pivotal role is reserved for marketing. For an entrepreneur, understanding the role of marketing is essential in establishing and growing a successful business.
Let us explore why marketing is one of the most important pillars of success in the entrepreneurial journey and how you can use it to your advantage.
Entegra Signature Structures
Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.
Are you Due for a Rebrand in 2022?
A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.
BCS Aged Care
Marketing Eye was chosen to develop strategic marketing campaigns incorporating communication of the facilities focused at attracting new clients.
The Approach
Marketing Eye developed a strategic campaign plan including facility branding, advertising, website, letterbox drop and official opening day invitations, PR and the coordination of the event.
Important to the campaign development was the buy-in from the senior management team and adhering to the company’s marketing budget.
Marketing Eye focused the strategic marketing plan on developing marketing materials that resonated with the positioning of the facility while educating prospects of the value they receive in from BCS high end aged care services in comparison to competitors in the market.
The Process
Marketing Eye developed a marketing strategy that was in line with the overall business plan. The strategy took into account the needs of the company, its political environment internally and externally, and the fact that it was critical to the business to get the new brand out in the market in the most professional manner.
“The advertising campaign was particularly important as it had to show the readers of these targeted publications that something new and innovative was happening at BCS Aged Care and that they were now more equipped than ever to handle all levels of aged care.
The campaign was extremely successful and BCS now have a waiting list for their facilities.
See our design work for BCS Aged Care:
