Marketing Eye Blog

Marketing Eye Blog

Tag: Website Development

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

Published in Marketing
Tuesday, 05 April 2022

Bloom IT Consulting

Bloom Consulting is an independent procurement solutions and services company with an extensive experience in procurement transformation and change management, as well as in SAP Ariba, Concur and Fieldglass. We are a trusted partner to some of Australia’s biggest brands in both the private and public sectors, across a number of industry verticals.

Our customer centric approach and commitment to our client’s business goals have helped us successfully deliver some of the Asia Pacific region’s largest procurement projects including the Commonwealth Bank, Woolworths, Transurban, Transport New South Wales, Ausgrid, and the University of Sydney, to name a few.

As Australia’s largest onshore team of procurement business process experts, we deliver independent advice, quality assurance, and support with both project management and change management of procurement improvement projects. More than just strategists providing recommendations, we are ‘hands-on’ technology practitioners who deliver fully functional solutions.

Services provided by Marketing Eye

Marketing Eye is a strategy marketing consulting firm that specializes in helping small businesses realize their full value.
Our engagement is strategic and includes professional implementation of marketing strategies.
When Marketing Eye was engaged by Bloom Consulting, the company was a well-established partner of SAP and working with some of Australia’s most impressive companies.
Although the company had significant inroads into building its client base around SAP, they needed to communicate their brand more effectively and drive better marketing performance.
Importantly, the company sought to have their website redesigned and developed, search engine optimization and content creation.
Marketing Eye was challenged by the use of yellow as part of their branding palette and designed the website and subsequent marketing collateral around complementing the hierarchy of yellow with other more passive colour combinations.
This ensured that the brand could adequately ‘talk to’ its target audience, without ‘yelling’ or looking like the brand was consumer facing.
Once this palette of colours were established as part of the brand style guide, Marketing Eye was able to develop marketing collateral and commence branding digital assets.
As part of the engagement, setting the foundational marketing asset combination was key including development of website, re-branding of social media and digital assets, development of sales deck and other key marketing assets.
In addition, commencing lead generation campaigns and brand building in the form of a monthly cadence including curation of a social media marketing calendar, LinkedIn lead generation, email marketing campaigns and content marketing were pivotal in building the brand and generation of leads.

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Tuesday, 08 March 2022

Deposit Power

Deposit Power is Australia's leading provider of deposit guarantees. Purchase a Home or Investment Property without having to use your own money.

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Published in Property

I’ve seen my external accountant twice in 10 years – which says a lot about how accounting firms communicate with their customers.

Published in Marketing
Thursday, 19 November 2020

Bowls NSW

Published in Professional Services
Thursday, 19 November 2020

Chase Skills

Published in Professional Services
Monday, 16 November 2020

3Point Capital

3Point Capital are a financial services firm specialising in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarised the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.

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Published in Professional Services
Wednesday, 12 August 2020

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

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Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.

Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. 

The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards. 

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Published in Professional Services
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