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Marketing Blog tag: 'health' - Marketing Eye

Friday, 24 April 2020 16:12

Osler - Health | Medical | Technology

Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more responsive than ever. 

As an ambitious and newly minted technology, Osler  initially didn’t have the branding or communications to match the scope of its offering. The company approached Marketing Eye to help develop and execute an online presence that would not only communicate what the company was about, but speak personally to and resonate with the brand’s target audience. A comprehensive design and web development process involved personal consultation with the staff at Osler. Marketing Eye’s experience in the medical technology field and leadership in healthcare design and web functionality assured confidence in the project. The close collaboration between Osler and Marketing Eye was evident in the end-product’s specific execution to meet the designated requirements. 



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osler web 80


Published in Portfolio
Friday, 24 April 2020 16:04

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users.  Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  
To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a micro site to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged  achieved brand awareness, name recognition and developed a brand identity.


staebel logo

staebel web

Staebel mockup

Published in Portfolio
Friday, 24 April 2020 15:54

HealthCert - Medical | Education

HealthCert offers comprehensive education programs that enable medical professionals to upskill. They are a global organisation that offers comprehensive GP education and universal access to diagnosis and treatment, in order to achieve better patient outcomes.

Marketing Eye functioned as HealthCert's outsourced marketing department to help the brand establish its presence in the industry and stand out from its competitors. Our expert marketing consultants implemetned a marketing strategy, with a special focus on creating a high-funcitoning SEO-optimised website in order to solidify the brand's online presence.


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health cert web 80

Published in Portfolio
Friday, 24 April 2020 15:31

Work Life Well - Medical Services

Work Life Well provides a range of occupational health solutions. The company has extensive industry and clinical experience and aims to drive culture change in the occupational health field. Work Life Well provide opinions, recommendations and interventions that are comprehensive, contextually relevant and workable.

Marketing Eye was engaged as the company's outsourced marketing department to develop a marketing strategy to establish the brand as a credible go-to brand. The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.

WLW Bc 80

WLW Web 80
Published in Portfolio
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Thursday, 14 February 2019 17:03

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. 

Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.


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HWW Instagram 80

Published in Portfolio
When life throws you curve balls, sometimes it's best to do nothing. I know that doesn't seem like the most obvious solution, but I have just learned that it can be true, at least for me.

For almost two months I have been unwell every day. It has gotten to a point, that whatever is happening in my body, put me permanently in bed for 5 days straight. No computer. No television. No phone. No people around. Just my dog who has definitely developed cabin fever and is dancing at her own shadow right now, because she needs entertainment.
Published in Entrepreneurship
Have you been neglecting your health and fitness, maybe because you lack motivation, or simply don’t have enough time in the day?

Fact: Healthier and fitter employees are HAPPIER, they have increased self-confidence, they are more productive and they have more energy! We’ve heard it all before, but seriously, regular physical activity is vital for good physical and mental health, and this is why we encourage all our employees to engage.
Published in Marketing
It is my belief that every business should have some sort of exit strategy. That may mean selling your business in the future, or it may mean handing it over to the next generation. The reality of business, is no-one lives forever and it's always good to go into business with a plan in mind, and that includes covering such things as ill health, death, a sale of the business, or passing it on to the next generation. Perhaps you want to list your company on the stock exchange or expand it overseas and sell off areas that don't make sense long term.
Published in Entrepreneurship
If you look at Wikipedia, you can read his profile, and although it has some inaccuracies, it gives you a good understanding of the background of the person who I am about to write on, Jack Cowin.

I am in a privileged position to be mentored by Jack Cowin, and I don't say that lightly, as I know what an honour it is to have someone with his pedigree giving me important lessons and advice on business and life. However, the honour is not about who he is to the outside world that don't know him, as quite frankly, I couldn't give a 'rats ass' as to how wealthy he is or how much money he has made - and that is what most people tend to attach to his name. Those things lack importance in my life, and to his. I am certain that he would not care about how much money he makes, instead he is more interested in the journey and never having to work a day in his life. He genuinely loves what he does, and as a man in his seventies, to still love what you do is quite special.
Published in Entrepreneurship
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