Marketing Blog tag: 'growth' - Marketing Eye

Displaying items by tag: growth

Friday, 05 April 2019 09:11

The wonderful world of Lead Generation

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.
Published in Marketing
Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.
Published in Marketing
Wednesday, 25 July 2018 12:26

How one company nailed the group 'hug'

They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.
Published in Culture
Thursday, 30 November 2017 08:19

A Call Out To All Marketing Professionals

There always comes a time when we question what’s next? Are you bored, tired or frustrated in your current position? Dreading going to work of a morning? There is no career path for a marketer.

We all need a career change here and there – but what we need is to find the role that’s exciting, has endless possibilities and keeps us on our toes!
Published in Marketing
I'm a marketer. It's been my choice of career for almost 25 years. I am the first to put up my hand and say that I know very little about anything other than marketing - and even with that, it's a daily challenge to keep up to the many changes in dynamics, technology, and human behaviours that affect our ability as marketers to do a job well.

Over a year, I speak with hundreds of marketers and potentially, more than a thousand entrepreneurs. More recently, interviewing people for roles with our fast-growth company has meant that I have been having conversations with quite a few marketers, many of whom have tried their hand at being entrepreneurs. In fact, more than 30 percent of the marketers in the latest bunch have started a company, and during the job interviewing phase, have said that the company was successful, but either exists no more or is put to the wayside.

High expectations of themselves
Published in Entrepreneurship
Thursday, 06 April 2017 16:47

Marketing Executive Sydney

How would I describe Marketing Eye in a few words? Hard working, innovative, results driven, tech savvy and passionate.

Marketing Eye Sydney is looking for a passionate and innovative individual who is ready to drive change and take their career to the next level. Why are we looking to recruit you? We’re expanding our office and in doing so, we need you.
Published in Marketing
Tuesday, 28 March 2017 08:07

Marketing Eye's growth is a mixed bag

Marketing Eye's growth is a total mixed bag, but one that is neatly packed.

In light of the fact that a business plan is in place to accelerate the expansion plans, it has become even more evident that our investment in technology will catapult our ability to expand the business in a fast, manageable pace.
Published in Entrepreneurship
I'm sitting at the Qantas Lounge at the Melbourne International Airport ready to board another flight to Los Angeles. I am a tad tired. 2.15am wakeup wasn't my best work, but sometimes excitement does get the best of me. Travelling for me, is exciting and part of the bigger adventure. I get to meet people that inspire me, shock me and sometimes join me on my journey as a friend, client or person "I just know".

Meeting people when you are an introvert is completely and utterly out of your comfort zone, and I know the value of being outside your comfort zone. It's one of the best things that can happen, especially if you are an entrepreneur.
Published in Entrepreneurship
Tuesday, 17 January 2017 17:29

The moment you realise that it's time...

The time is nigh. 

Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.
Published in Entrepreneurship
Monday, 16 January 2017 08:25

The truth about life in the bosses seat

I've had a phenomenal start to the new year - by choice. 

I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.

Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.

I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
Published in Entrepreneurship
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