How to write your 2020 marketing strategy
There are few marketers who truly have a firm understanding of the entire marketing mix, mostly because they have been pigeon-holed into various tactics without having enough exposure including successes and failures in others.
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
The answer is simplier than you think. Digital. Yes, that is true, but not in the way you think.
We all know that digital marketing has risen to the forefront and needs to account for a majority of your marketing budget, but what many of you don't realize is that your marketing strategy covering all areas of marketing and communications, can be done digitally too.
There is a technology, Robotic Marketer, that is powering the performance of marketing strategies by helping small businesses not only develop their marketing strategies, but also generate a plan for implementation, budgets and workflow - all in one.
What is really revolutionary about this technology is that anyone can use it, and for a fraction of the cost of a marketing manager developing a marketing strategy, with more accuracy and data driven outcomes, Robotic Marketer gives companies a marketing plan that actually works.
No more fluff, or generic planning. That's a thing of the past. Now, it's all data driven, learning from past strategies and deep diving into competitors and the market. Predict where your brand should be, how it should communicate to your target audience and how frequently you need to be front and centre - then the rest is history.
I'm finishing off my 14th marketing strategy this week. It is easy to do and even easier to implement. Knowing what KPI's should be part of every area of marketing is also helpful and is benchmarked against other like companies.
Who's ready to tackle 2020 with a powerful marketing strategy aimed at making your brand and business front and centre in the minds of your target audience?
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