Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Innovation is notoriously hard, and for those selling the service of innovation, one must ask, "are they innovating themselves or are they just selling a dream?".

I constantly have people contact me in relation to disrupting my industry and I laugh. Clearly they don't read my blogs as I am 5 steps ahead. First mistake. Second mistake is I take the opportunity to look at their businesses and while the buzzwords come in hard and fast, they have no substance to break it up.
There's a changing of the guard coming up in the next few years, and I can see it very clearly. I have a 20 year old niece who has nearly finished University and has received High Distinctions and Distinctions in everything she has done (Marketing and Human Resources) as well as worked full-time for three years at Marketing Eye, played sport and had an active social life.

Stress is rare, as she just takes life in her stride. She is a role model and the future, someone that young women and men should look up to.
Dec 01, 2016
You are never as good as you want to be unless of course you are a narcassist and you think you know it all, and that your s*** doesn't stink.

The reality is for anyone who wants to improve their status quo, grow and be the best they possibly can, you have to be ready to put in the hard yards, take the set-backs on the chin, and move forward with purpose.

Marketing Eye continues to grow and with that we take an approach that is innovative and collaborative. I've never been one to make decisions without consulting others, and mostly that has kept me in good stead. When we second guess things, that's when it goes pear shaped. 
I personally love giving gifts. It makes me happy to surprise people and show them that I care, or have remembered them in some way.
I personally struggle with some millennials but like any generation, there are a few that make a bad name for everyone else. No doubt the same could be said for my generation. In general, millennials are paving the way for innovation and reshaping how we work, why we work and what we are capable of.
Nov 24, 2016
I was talking to some entrepreneurs last night, and we discussed issues surrounding what is a killer in an office or for an company as a whole. 

There are millions of articles on leadership, and equally as many on millennials and their sense of entitlement. Funnily enough the word gossip comes up quite a bit in many of these articles around employee dissatisfaction. If one employee shares a dissatisfaction, and shares it, then others start thinking about what they feel, and rather than focus on the positive, if they have stuff going on in their lives or may have had a request for something declined in the office, they too start to think.
Nov 23, 2016
Every day I sit at my computer early in the morning before the team arrives at work, and I think about how I can get the most out of my day. I have a 'to do list' like everyone else, but I always make that secondary to what the overarching goal is for the day that I am about to have.
Nov 22, 2016
I'm sure many of you are like me, and you ask yourself "Where am I going?". 

It's a common conversation that one has with oneself when you are looking deep within and trying to ascertain what it is you want out of life and how you are going to actually get there. It is when you don't have those conversations with yourself that you really have to worry.
Nov 21, 2016
As an entrepreneur, I have found that being a woman has been hugely advantageous to our business and continues to drive our business to new heights as it opens more doors than it closes.

While I have experienced inequality, and yes it has come from men, but overall, it is women that are more likely to hold other women back - and that is fact in today's society.

As a woman entrepreneur, giving it a go, it is very important that I empower other women to do the same and support women and men in their journeys as entrepreneurs and citizens of the world. Likewise, no person gets a job in my company due to sex, but rather ability to do the job and self-starting attitude. If they are not a self-starter, and prepared to work hard and learn, then quite frankly, they don't last.
If you look at Wikipedia, you can read his profile, and although it has some inaccuracies, it gives you a good understanding of the background of the person who I am about to write on, Jack Cowin.

I am in a privileged position to be mentored by Jack Cowin, and I don't say that lightly, as I know what an honour it is to have someone with his pedigree giving me important lessons and advice on business and life. However, the honour is not about who he is to the outside world that don't know him, as quite frankly, I couldn't give a 'rats ass' as to how wealthy he is or how much money he has made - and that is what most people tend to attach to his name. Those things lack importance in my life, and to his. I am certain that he would not care about how much money he makes, instead he is more interested in the journey and never having to work a day in his life. He genuinely loves what he does, and as a man in his seventies, to still love what you do is quite special.
Nov 14, 2016
Page 14 of 124

Contact Us

Marketing Eye
  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Looking for a super new job? Marketers who want invaluable experience in writing marketing strategies and executing… https://t.co/Ohvmwr2K9H

  • I went on Amazon yesterday to see what it is all about. Seriously, what a joke. You can’t buy much on there unless… https://t.co/sewk0vpmDE

  • I read a great article on Sara Blakely from Spanx. What I love about her is that she is truly authentic, kind and l… https://t.co/9En5ekvavn

  • Be aware of self-promoting “how to be successful speakers” who prey on your hope and dreams, yet often are not as r… https://t.co/RBUszscLZL

  • It’s so important not to be lured by media reports of how people have struck it rich through property. They get ric… https://t.co/NVmakgx43D

  • Just when I thought Sunday nights couldn’t get much better... ps happy birthday claire_loves… https://t.co/CRordARZU6

  • @graham31323997 Hey there, you are so right! Let’s see how I can move a few things to make it happen.

  • @RT17HR my family is from Croatia!