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Mellissah Smith - Marketing Manager - Blog Author - Page 14

Blog Author Mellissah Smith - Page 14

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
It's that time of year and while we are all celebrating the first day of summer, we know there is a lot to do as the year comes to an end.
Wednesday, 29 November 2017 09:45

Ready to be an entrepreneur?

Over the past few weeks, a friend of mine has approached me to give them some tips and guidance on being an entrepreneur. They have been a seasoned professional, in the same field for 20 years, and now they feel they are finally ready to take the leap.

The problem is, they don't know where to start. Well, they do, but they haven't quite grasp how much they have to do to get the ball rolling.
It's that time of year, when we all start to feel the pinch. What is it that we want to achieve by the years end and what will 2018 look like.

For many of us, we have kicked some goals in 2017, but didn't quite stick to our New Years' Resolutions. If you are constantly on the improve, and wanting to grow as an individual, and in your careers or business, you know that you have to work out what is stopping you from reaching your full potential.
If you have found yourself on a steep learning curve over the past few years, don't become complacent, because doing just that will make you irrelevant, and I know this first hand.
I've had the month from hell - in a good way. Each morning I wake at 4am and I do social media for a client for the first hour, then connect with the US for the next hour - all before hopping in the shower.
Wednesday, 15 November 2017 17:29

Using your digital footprint to get out a message

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 
Wednesday, 15 November 2017 17:07

What if the world was watching?

A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.
Wednesday, 08 November 2017 08:19

Ending 2017 on a high

It came and went like a fast paced, road runner – and now we are left with a mere 9 weeks until the end of what has been a phenomenal year by many accounts.

At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
Wednesday, 01 November 2017 08:43

How PR has changed dramatically

The momentus shift from either writing a press release and distributing it to media or doing a pitch, to turning the tables and having the media follow companies and individuals on social media - public relations has been turned on its head.
Being an influencer on social media and owning a magazine with a decent distribution has resulted in our office often being inundated with products that people want us to test.

I am sure having offices full of millenials is also a draw card for many brands, and the fact that everyone is active on social media.
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