Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
I'm sure many of you are like me, and you ask yourself "Where am I going?". 

It's a common conversation that one has with oneself when you are looking deep within and trying to ascertain what it is you want out of life and how you are going to actually get there. It is when you don't have those conversations with yourself that you really have to worry.
Nov 21, 2016
As an entrepreneur, I have found that being a woman has been hugely advantageous to our business and continues to drive our business to new heights as it opens more doors than it closes.

While I have experienced inequality, and yes it has come from men, but overall, it is women that are more likely to hold other women back - and that is fact in today's society.

As a woman entrepreneur, giving it a go, it is very important that I empower other women to do the same and support women and men in their journeys as entrepreneurs and citizens of the world. Likewise, no person gets a job in my company due to sex, but rather ability to do the job and self-starting attitude. If they are not a self-starter, and prepared to work hard and learn, then quite frankly, they don't last.
If you look at Wikipedia, you can read his profile, and although it has some inaccuracies, it gives you a good understanding of the background of the person who I am about to write on, Jack Cowin.

I am in a privileged position to be mentored by Jack Cowin, and I don't say that lightly, as I know what an honour it is to have someone with his pedigree giving me important lessons and advice on business and life. However, the honour is not about who he is to the outside world that don't know him, as quite frankly, I couldn't give a 'rats ass' as to how wealthy he is or how much money he has made - and that is what most people tend to attach to his name. Those things lack importance in my life, and to his. I am certain that he would not care about how much money he makes, instead he is more interested in the journey and never having to work a day in his life. He genuinely loves what he does, and as a man in his seventies, to still love what you do is quite special.
Nov 14, 2016
Never want to work a day in your life, then speak with a passionate entrepreneur and you will fast realise that this is very possible.

Entrepreneurship may not be for the faint-hearted, but it certainly has a lot of pros and not as many cons.
I was shocked when a friend of mine told me that his house was broken into in Townsville. Yet another break-in that seems to now be the norm for a town that has 10.1% unemployment rate (Source: ABS Labour Force Survey) or according to ABC article in June 2016, a 13.9% unemployment rate. Townsville now boasts one of the highest jobless rates in Australia.
Nov 03, 2016
I came to work today realising just how extraordinary we all are as human beings particularly when we need to draw upon parts of ourselves that we didn't know exist.

Stress has never been my strength. I have never been able to handle it as well as I would have liked. I prefer to hide when I am stressed than to actually manage what I am going through. Life has many twists and turns and each of them has a lesson for us to learn. Sometimes, we don't want to learn that lesson, but don't have a choice. 
Years ago I met Megan Burton, purely by accident. She had bought a company that Marketing Eye did marketing for, and asked if she could work with us.

At the first meeting, I was very surprised. Having gotten use to the brash American, go-getting attitude that sometimes can be confronting for an Australian, I was expecting more of the same from her. Instead, I sat down with a great, wholesome, Southern woman, who was awe-inspiring. She talked about the business like it was no big deal that in her early 30's she had built to sell tens of millions of security technology to Fortune 200 companies. I did the sums in my head, and straight away I realised that she was something special. Someone I can learn from.
Oct 31, 2016
I was speaking to a journalist yesterday and was informing them of the speakers at the upcoming North Queensland Entrepreneurs Conference. While it may be branded that, people from all over the world are embarking on travelling to Townsville for this conference - that is how high the calibre of speakers are.

The main speaker is incredibly dear to me, as he has known me for a very long time. He has seen me transform from a young enthusiastic business woman (girl), to a woman that has more confidence and knowledge in so many different areas of business and industry sectors. At long last I can say that to most companies - I can add value. I think that transition is obvious in so many ways, and when you see someone on that journey, it is quite interesting to say the least.
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
Oct 25, 2016
I was very proud of Emma Watson when she did her speech for the United Nations promoting HeForShe. It was a significant move forward in looking at the whole gender equality issue in a different, more level approach.

I thought long and hard about the women that work for me and the women and girls that are my family. This speech meant something, and I felt more men were standing up and saying that we should respect each other.

About two years ago, I was driving in my car with a man who use to own nightclubs and bars, and he said to me, "women will do anything for coke - I should write a book on it". I looked at him and said, "maybe you should". By bringing the issue out into the forefront, maybe it might create a situation where women think about what they want in life and how they want to be perceived. They may also think about the fact that doing cocaine is illegal and it doesn't make you a better person.
Oct 24, 2016
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