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Marketing Blog tag: 'Mellissah Smith' - Marketing Eye

Friday, 24 July 2020 14:17

The World Incubator - Not for Profit

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. 

The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.



the world incu 1

the world incu 2

Published in Portfolio
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Tuesday, 27 November 2018 15:15

Marketing and the Millennial

As I look around the Sydney, Marketing Eye office something really stands out. I’m one of the oldest ones here, not only am I one of the oldest members of the team, I’m in a sea of Millennials. What’s a Millennial you ask? Well it’s a term coined to represent anyone in their early twenties born in the year 2000-2010 and yes, the office is full of them. 

Published in Blog
At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?
Published in Entrepreneurship
Thursday, 08 November 2018 13:27

What's it like to work at Marketing Eye

It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.

Published in Entrepreneurship

I had learnt so much theory on marketing at Uni that I thought it was time to put it into action. To say I was nervous before my first day at Marketing Eye would be an understatement, especially not knowing what to expect. 

Published in Marketing
Thursday, 16 August 2018 07:48

Are women afraid to lead by themselves?

Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.

Published in Entrepreneurship
Did it ever occur to you that perhaps the only thing that is holding you back from realising your dreams is your mind? Not your capabilities. Not how much money you have in the bank. Not how you grew up. Not the job you are in.
Published in Entrepreneurship

We have four (4) gun marketing interns in our Sydney office, and given that they seemed to love chatting to each other and working together, we gave them a task to write a blog. We didn't expect quite this though...

Our expectations as marketing interns

Published in Marketing
Thursday, 29 June 2017 10:47

Being a marketing consultant is insane

Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different levels and few of us really talk to each other about marketing because everyone wants to be the top marketing expert that clients go to for advice.
Published in Marketing
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