Top 10 Marketing Ideas for B2B Brands on Using New Social Media Platform Threads

Register Your Threads Handle Early:

One of the first steps in leveraging Threads effectively is to secure your handle as soon as possible. This ensures that your brand's identity remains intact and prevents competitors or unrelated parties from claiming it. Act swiftly to secure your handle and establish a strong presence on the platform. When registering, you will note that it draws from your Instagram account and for now, we haven't quite worked out if you can set up multiple accounts and use from the one device such as your iphone.

Optimise Your Threads Profile:

Craft a compelling profile that resonates with your target audience's interests. Identify the key themes and topics relevant to your B2B brand, such as marketing, and align your profile accordingly. Utilize keywords, engaging descriptions, and relevant hashtags to optimize your profile and attract the right audience. For us using words like "marketing" and "AI" and "Robotic Marketer" are key. 

Create Content-Rich LinkedTree Pages As Threads Uses This:

LinkedTree, a feature of Threads, allows you to link multiple posts together, similar to threads on Twitter. Take advantage of this functionality to create content-rich LinkedTree pages that showcase your expertise, services, brand personality and opinions. By providing valuable content, you can establish credibility and attract potential clients but also engage your following, similar to Twitter.

Rapidly Generate Threads Content With ChatGPT:

To kickstart your presence on Threads, aim to quickly post at least 30 high-quality posts. Incorporate visuals in each post to capture attention and make your content more engaging. Focus on creating valuable and shareable content that aligns with your B2B brand's expertise and resonates with your target audience. This might seem like a lot but before we totally understand this algorithm it is essential to leverage content and keywords as much as you can. Also, you want new followers to feel like you are active.

Inject Humour into Your Threads Content:

Humor is a powerful tool that can generate engagement and increase the likelihood of your content being shared. Incorporate humor into your posts, ensuring it aligns with your brand's tone and style. B2B brands that can effectively infuse humor into their content often see higher engagement rates and an increased number of retweets.

I saw one post say, "Enjoy Threads before marketers get hold of it". So true.

Follow Competitors' Followers:

A strategic approach to building your audience on Threads is to follow users who are already following your competitors. By engaging with this audience, you increase the likelihood of them reciprocating and following your brand. This allows you to tap into a relevant and interested user base. This is old school but all you have until apps are developed using AI that fast tracks your following capabilities.

Engage through Likes:

Like posts that resonate with your brand's values and are relevant to your target audience. By actively engaging through likes, you increase the chances of users reciprocating and liking your content in return. This creates a positive feedback loop that enhances brand visibility and fosters a sense of community. When you like posts, people can see it and as it is a new platform, this will have weight.

Comment On Threads Strategically:

Commenting on posts across Threads can significantly boost your brand's visibility. By leaving thoughtful and relevant comments, you increase the likelihood of your brand appearing in users' feeds and gaining attention. Engage with other users, respond to questions, and provide valuable insights to showcase your expertise and establish your brand as a thought leader. This also is an 'oldie but a goodie'.

Engage with Industry Media Accounts:

To broaden your reach and increase exposure, actively comment on media accounts related to your industry. By participating in discussions and providing valuable insights, you position your brand as an authoritative voice within your industry. This not only increases visibility but also allows you to connect with industry peers and potential clients. Try industry associations too. For instance, if you are selling to the contact centre industry, follow Auscontact.

Integrate Threads into Your Social Calendar:

To make the most of Threads, integrate it into your social media marketing calendar. Dedicate specific time slots for posting, engagement, and content creation. Consistency is key on any social media platform, and by incorporating Threads into your regular marketing activities, you ensure that it receives the attention it deserves.

Threads offers immense potential for B2B brands to connect, engage and build new relationships with customers and prospects. The negative is that if you haven't focused on Instagram followers, you may find yourself without the traction needed to move from Twitter or really leverage Threads. The upside is that as a new adopter, you will get higher views in the short-term. By implementing these top 10 marketing ideas, B2B brands can maximize their visibility, enhance engagement, and establish themselves as thought leaders within their industry. Embrace the opportunities Threads presents and leverage its unique features to elevate your B2B marketing efforts and drive meaningful results.