Displaying items by tag: b2b
Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.
When you start a business, the rules are thrown out the window. You are more afraid of sinking that you swim – like crazy. We all go into new businesses with the right attitude, but seldom does that belief stay in tack throughout the entire process.
Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
At first, my design department sourced quotes. They ranged from $18,000 up to $33,000 for exactly the same product. I was fine with paying $18,000 but not so fine to find my normal printers quotation significantly higher at $33,000. It literally had me stopping in my tracks and evaluating what I was doing and whether it was worth it.
Then, as if someone was looking down on me, a company was referred to Marketing Eye to do some of their marketing. It was an online print automation company that specialises in reducing the cost of printing so that marketing departments can reinvest the savings back into their marketing campaigns. I personally worked on this account because I was interested in seeing what they did differently. In the end, I became as passionate about their business, as they became of ours. On top of that, they saved us 45% of our printing costs.
Today, I thought I would give the founder of this business, Mark Alioto a call to talk about what they do differently at ECM.