Tag: segmentation

How can you optimize STP to achieve your marketing goals?

The process can be summarized by asking yourself the following questions.

Published in Marketing
Tuesday, 19 November 2019 02:36

How to Engage Your Consumer

Today’s consumer has more demands than ever about the user experience – they expect a more personalised, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting and emotionally engaging content.

Published in Marketing