Marketing Blog tag: 'workplace' - Marketing Eye

In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 

Published in Culture
Monday, 02 November 2020 11:00

How to Prepare Your Workplace for Gen Z

Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.

Published in Management
Thursday, 22 October 2020 12:29

Gen Z and the Workplace Post Pandemic

With most millennials now well into adulthood and transitioning into leadership roles, we are seeing a younger generation is now taking over, Gen Z. While this generation still dominate the market, we will soon see an influx of Gen Z workers entering the workforce. Covid-19 has considerably shifted opportunities for many young people. Gen Y was able to graduate from University and enter the workforce with ease while Gen Z face considerable hurdles while getting a foot in the door to their dream jobs.

Published in Culture

How do YOU define workplace culture? Over the years culture has become so incredibly important for organisational success, productivity and overall reputation.

Published in Management
In a creative and stressful industry like marketing, we are always looking for ways to increase employee happiness, wellbeing and productivity. From daily stand-up meetings to team lunches and birthday celebrations, we make a conscious effort to build trust and cohesion within the team and make Marketing Eye a great place to work! Our Australian offices are all pet friendly and it makes for a less stressful and more productive work day when our pooches are in.
Published in Culture
Tuesday, 11 July 2017 07:13

5 Ways to have a happy workplace

Ever wondered why some workplaces are 'happier' than others? Why some people beem when they leave the office, glowing from the after-affects of a productive day? This phenonemon is more about how you grow your team, and what type of people you employ.
Published in Culture
I personally struggle with some millennials but like any generation, there are a few that make a bad name for everyone else. No doubt the same could be said for my generation. In general, millennials are paving the way for innovation and reshaping how we work, why we work and what we are capable of.
Published in Culture
Thursday, 16 April 2015 08:46

Increase your value in the workplace

Marketing practices within the workplace must continually evolve and this evolution must occur through legitimate avenues to education because an education without substance is no education at all.

So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.

Published in Marketing
Tuesday, 25 February 2014 07:16

Why common sense is hard to find

Common sense is not so common and the older I get the more I realise this to be the case.

Of late, I am getting more and more frustrated about the lack of common sense amongst the young, and today I realised that perhaps I am being a tad unfair. Gen-Y are not apt at using common sense particularly when it comes to business. I find myself constantly pulling my hair out when I hear and see things that they do, because I just don't get it. I don't understand how something so basic can be forgotten, not thought about or completely ignored. 

But am I being unfair. Often its things that they have been trained on, and they just constantly forget a process or sometimes its just when a client or supplier asks a question that has an obvious answer (at least to me) and they just don't get it.

Ignoring my #24yrold and #24yroldblackguy (the latter is his own hash tag - not mine!), I find myself constantly getting irritated at the lack of common sense in the typical Gen-Y. They are the exception and I have never found myself to be having "the conversation" with them.

#24yrold says "you are born with it".

With lots of thought given to this problem as it seems to be the only issue I face in the office these days, I realise that perhaps its actually mine. In general, I have had 10 years to hone my skills to ensure that I think before I act, and based on experience, minimize errors. I cross all my "T's" and dot all of my "i's" - if you know what I mean.

The question is, what is common sense? To me it is not another kind of knowledge, nor is it a simple cognitive process or ability. My common sense tells me that is as complex as the factors inherent in a situation to which it may be applied.

Published in Culture