Everyone wants to work under trustworthy leadership, but it can be hard to know exactly what that looks like. More often than not, it comes down to communication. Communication is an essential tool for a good leader. Whether they are communicating business successes or failures, the information must be shared in an open and safe environment for your employees to ask as many questions as they need. This is what trust looks like, and we all know that trust can’t be bought. Below, we have a few great ways to build trust with effective leadership communications.
Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing material, sales decks, advertising, public relations and communications as their outsourced marketing department. Recently sold, MTI is a highly successful international business with offices around the world.
Marketing Eye Sydney is looking for a passionate and innovative individual who is ready to drive change and take their career to the next level. Why are we looking to recruit you? We’re expanding our office and in doing so, we need you.
Marketing Manager Melbourne
· St Kilda Road location
· Fun collaborative work environment
· Consulting position
As business owners and managers in an ever evolving world, our jobs become more challenging every day – every hour – to cut through clutter and make consumers notice our message.
How many times do we find ourselves repeating what we say to co-workers to get a message across? For most of us, this isn’t a reflection of how we’re gauged as professionals or individuals but 95% attributable to the ‘151 rule’.
They say a person needs to hear new information at least three times before it registers into his/her mind for immediate recollection. This has been taught over and over again to us and you can test it by saying aloud a new name you come across three times consciously.
When you target a market with a specific message the same rule applies, all except your target isn’t one person and those three times won’t cut it. It’s all about repetition. You have no control over which people are listening at what time of the day - so the logical bet is to be accessible and available 24/7/365.
You spend all your time on your business, client relationships, communications. You’re investing a lot in your marketing to spread awareness and build a reputation. Where’s the conversion? Where’s the new business? Where’s the Twitter following? Where are the likes on Facebook?
Know. Like. Trust.
No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list). Before you sell anything, you need to get known, you need to be liked and you need to be trusted.
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;