Marketing Eye Blog

Marketing Eye Blog

Tag: CRM

It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
Published in Marketing
Effective marketing is understanding your customer intimately. One of Australia's leading CRM companies, Innovent has recently developed a new marketing campaign that is essentially "human". 
Published in Marketing
Here I go blogging away, tweeting about my experiences, updating my facebook with “having a great day” and uploading photographs of a boozy night out with the gals.
Published in Management