Tag: AI in marketing

Artificial intelligence (AI) is increasingly becoming a key player in various industries, not least in the realm of marketing. Among the myriad AI applications, generative AI tools have emerged as pivotal in shaping the future of marketing creativity. By using algorithms to create text, images, videos, and other content types, generative AI presents marketers with unparalleled opportunities to enhance their strategies.

Do you ever feel like your small business is competing against companies with massive budgets and teams? The good news is that small businesses can compete by being creative, resourceful, and customer-focused. This can be achieved by leveraging smart marketing strategies to level the playing field with big players.

Don’t you think marketing has become smarter with AI tools? The landscape of marketing has evolved significantly with the advent of AI tools, which have become integral in shaping effective marketing strategies. AI tools simplify decision-making, improve campaign results, and are indispensable for businesses of all sizes.

Artificial intelligence (AI) has become an integral part of marketing transforming the way teams plan execute and measure their efforts. With a myriad of tools available it’s crucial to understand the strengths and limitations of each. Here’s a curated list of the top 30 AI technologies for marketing teams detailing their features bios and pros and cons to help you choose the best fit for your needs.

Personalization is becoming a key part of the future of marketing in Australia. Thanks to advancements in technology and data analytics, businesses can now create more tailored experiences that truly connect with customers. In this blog, we’ll explore how personalization is shaping the marketing landscape and why it matters more than ever.

The ability to quickly and accurately assess the performance of marketing efforts for industry associations is more important than ever. Marketing audits provide a structured way to review campaigns, strategies, and overall marketing performance. However, the traditional audit process is often time-consuming, labour-intensive, and prone to human error. Enter artificial intelligence (AI), a game-changing technology that is revolutionizing the way marketing audits are conducted.

In the competitive market of enterprise software, SAP stands out as a leader, offering robust solutions that help businesses streamline operations and drive growth. As an SAP partner, Net New Names (NNN) have the opportunity to use SAP's powerful platform and vast ecosystem to deliver exceptional value to clients. However, succeeding in the SAP partner ecosystem requires a well-defined and executed marketing strategy.

This blog explores the best marketing strategy for NNN, focusing on how teaming up with new-age tools like Robotic Marketer can play a crucial role in both strategy development and campaign execution.

For entrepreneurs, having a strong marketing strategy you can rely on means developing a plan that not only captures the essence of your brand but also effectively communicates it to the target audience. However, the process of writing a marketing strategy can be daunting, especially when you are balancing it with other responsibilities.

This is where advanced tools like Robotic Marketer come in. It can transform an overwhelming task into a streamlined, efficient process. Here’s how:

As the End of Financial Year (EOFY) approaches, it's a crucial time for you, as a business owner, to reflect on the past year's growth, challenges and opportunities. Among the various aspects of business management, marketing is most likely to come up as a critical area fraught with uncertainty and inefficiency.

Are you spending too much without clear returns? Is your marketing strategy scalable and responsive to change? Do you find yourself grappling with these questions preparing for the new fiscal year?

You are not alone. EOFY is a time for reflections and reconsiderations, especially when it comes to business decisions. Before you move ahead to ‘fix’ everything that you think went wrong, take a moment to read the rest of this blog.

In today’s hyper-competitive business environment, staying ahead means adopting the most effective tools and strategies available. Artificial Intelligence (AI) is no longer just a buzzword but a fundamental game-changer in the marketing world. If your marketing agency isn’t leveraging AI, it’s not just falling behind – it is failing your brand.