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Marketing Blog tag: 'perfectionist' - Marketing Eye

Monday, 01 September 2014 00:00

Why you have to stop looking for perfection

'Nothing would be done at all if a man waited until he could do it so well that noone could find a fault with it.' Cardinal Newman

The pursuit of perfection has been a struggle for me personally my entire life. What started out as a 'Virgo' trait, has led to a constant battle with striving for flawlessness and setting excessively high performance expectations of both myself and others. Going deeper then just a focus on personal life, my business has constantly been hindered by my inherent need for perfection, and I am not alone. There are many others out there that are exactly the same.

Entrepreneurs are renowned for certain types of behaviours including obsessive compulsive disorders, perfectionism, neuroticism - all often being the key reasons why things somethings don't go in the direction that they would have hoped. I call it self-sabotage, because noone is perfect and 80 percent is ok - yet trying telling that to my brain when it is on overload.

I learned earlier on in my business career that 80 percent had to do and by micro managing, nothing would ever get done, nor would the business grow. If only I could do everything myself, there would simply be no need for employees. Letting go and learning to adapt differently was singularly the best thing I could ever have done, and the only reason I have been able to grow an international business.

But from time to time, I fall prey to seeing things that are not done quite right, and having my little 'freak out' moment. 

When it comes to business, I desire the perfect marketing campaign, the perfect employee, and the perfect business - yet, that is impossible to achieve and you cannot place that kind of pressure and expectation on those around you - or you are bound to fail.
Published in Management