Internships: The Make-or-Break to a Marketer’s Career!
With competition in the job market rising every day, the value of getting experience in the industry has never been more crucial to a marketer’s career. Learning from textbooks and reciting endless amounts of theory is all well and good, but working in a team and under pressure for real-life clients is a very different deal.
Here is a multitude of reasons why having at least one internship under your belt is paramount for your career:
Develop Your Network
In an industry where it’s about as much as whom you know, as what you know, networking is key to building success in your career. Knowing the right people can help you open doors to opportunities that you would have never imagined possible. As a university student, you are exposed to your like-minded peers, studying the same content together with limited exposure to the outside career world you will soon be part of. Little do you realise that the world is much more significant than you think, and being friends with your peers isn’t generally enough to help get you job interviews. Developing business connections at an internship could pay huge dividends to your career down the track.
Finding What You Love and Don’t
Being interested in a study field is very different to experiencing real-life work. Some would almost consider it daunting. Many people find they end up in career jobs that they don’t like, as they didn’t have the early experience to understand what they were walking into. Developing industry experience is key to determining if your chosen career path is something you would like to pursue, saving you years at university and lots of money in fees. Getting an internship early on in your university can be beneficial to steer you on the right career path, helping you make changes before it's too late.
Not everyone can learn straight from a textbook; many people tend to be visual (spatial) learners or physical (kinaesthetic) learners, learning best from real-life experiences. Internships allow people to put all that textbook theory to practice in the industry or understand what you struggled with at university in another way. Having an internship in your relevant field is like adding a fourth dimension to your learning, providing more depth and understanding to any knowledge. You’ll also be able to apply your learning from your internship back to university, potentially having more understanding than your fellow peers, leading to better grades.
Understanding of Full-Time Work
Jumping straight into full-time work can be a huge and daunting step in someone’s life. Responsibilities start mounting up, and you’re constantly tired - finding balance suddenly becomes harder. Doing internships early in your career will give you an understanding of what full-time work is like and help you make a smoother transition when it comes to working full-time in the office, preventing you from burning out or feeling overloaded.
The most vital point of all, especially early in your career is all about the experience. Without experience, there is nothing to say you can work proficiently, only theories. Internships help you put your money where your mouth is. As an industry leader in marketing consulting, we can tell you that experience is everything. For graduate roles, we look at internships that you've completed, where were they, and how many. One is good, but two is even better!
Marketing Eye Internships
Here at Marketing Eye, we offer flexible internship programs for graphic designers and marketing students looking to take their careers to the next level. Our program ranges from 6-weeks to 12-months and will see you exposed to a large variety of tasks to help you understand what you do and don’t like about working in the field. Naturally, as an agency, you will be exposed to many clients from a variety of different areas. Our marketing executives will help you through the journey, no matter your prior experience level. If you’re a keen marketing/graphic designer looking to develop your career, apply for our internship program here.
Gaining experience and developing business connections is a crucial ingredient in the formula for career success and is something that we cannot emphasise more. Dare to be bold and delve into the unknown with a career-advancing internship today.