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Marketing Blog tag: 'positive psychology' - Marketing Eye

Tuesday, 02 April 2019 10:16

Geelong Grammar - Education

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region.

Marketing Eye had the privilege of working closely with Geelong Grammar as their outsourced marketing department to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

Geelong Grammar Brochure

Geelong Grammar

geelong grammar
Published in Portfolio
Tuesday, 11 July 2017 07:13

5 Ways to have a happy workplace

Ever wondered why some workplaces are 'happier' than others? Why some people beem when they leave the office, glowing from the after-affects of a productive day? This phenonemon is more about how you grow your team, and what type of people you employ.
Published in Culture
Wednesday, 16 September 2015 08:16

Why we've all gone crazy for "positive thinking"

“See the positive side, the potential, and make an effort.” ~Dalai Lama

I am jetlagged. That's nothing unusual really. I wake up in the middle of the night and can't get back to sleep and then eventually I get out of bed and go to work.

Usually before the sun rises.

That has become the norm as I fly internationally so often growing my business and exploring the world around me. During my travels, I pick up books from bookstores often on business or psychology. The more I can read someone, the better decisions I can make in life or in business. A few years back I was given a book on cold reading. I read it from front cover to back, and from that point on, I feel as though it has become much harder for people to pull the wool over my eyes.
Published in Management
Having worked across the personal development (PD) space on a range of sports, business and PD magazines that each touched on positive psychology, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
Published in Marketing
Positive psychology, like all good science, has evolved, becoming richer and more applicable as research uncovers what works to cultivate happiness. Our ancestors rubbed two sticks together to make fire, learning through experimentation, replication, and results how to reliably and consistently create warmth when needed. At first they guessed at how to make fire, just like today some of us guess how to make ourselves happy (which, ironically enough, sometimes makes us feel unhappy).  We have the science now to orient ourselves to happiness, and through the science of positive psychology we can use it to flourish, building a fire of positive emotions that support and nourish our wellbeing. 

The question, however that claws at most of us from time to time is how to maximise positive psychology?
Published in Culture
I cannot describe enthusiastically enough how excited I am to be in Melbourne today, the 12th day of January.

Still calling hotels my home, but albeit for only a short time more, I woke up excited for what the day will bring. Today, I will re-engage with my Australian team and work together with them to build Marketing Eye in Australia by 40 percent over the next 12 months. We have everything in place ready to go - and its incredibly motivating.
Published in Management