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Marketing Blog tag: 'digital' - Marketing Eye

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Displaying items by tag: digital

Monday, 15 April 2019 08:51

Is brand loyalty dead?

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

Published in Marketing
Have you been neglecting your health and fitness, maybe because you lack motivation, or simply don’t have enough time in the day?

Fact: Healthier and fitter employees are HAPPIER, they have increased self-confidence, they are more productive and they have more energy! We’ve heard it all before, but seriously, regular physical activity is vital for good physical and mental health, and this is why we encourage all our employees to engage.
Published in Marketing
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.

Published in Marketing
Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.

The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Published in Marketing