Blog Author Mellissah Smith - Page 28
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Friday, 08 September 2017
When you turn your business upside down, crazy things happen
Less hustle, more bustle. That's what I say. I know most entrepreneurs talk about how they hustle their way to success. I can safely say, I have not. In fact, I dream of being a hustler, but fall dissimile short of this in every way possible because I am one of those people who can tell you what I do if you ask, but won't broadcast due to the fact that I am actually shy.
Published in
Entrepreneurship
Wednesday, 06 September 2017
The 5 things I learned about culture that I didn't realise
It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.
Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
Published in
Culture
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Tuesday, 05 September 2017
When your employees stay all night just to create a surprise for you
This morning, I decided to have breakfast at my favourite cafe, Hobba Prahran before heading to the office. I sat at Hobba with a big smile on my face. I have spent the past month with my teams in Brisbane, Sydney, Melbourne and Atlanta and it has been amazing.
The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.
I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.
My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.
I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.
My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
Published in
Culture
Sunday, 03 September 2017
What makes our marketing agency special?
What makes our agency special? It's a question that I am asked frequently, and it always makes me think "what is it that is our secret sauce?". What makes us different from the marketing company down the road?
Published in
Marketing
Wednesday, 23 August 2017
What I'm going to do on my birthday
On the 28th of August, I celebrate another year, and for that I am forever grateful.
Friday, 11 August 2017
Playing with the big boys
In not so many words, the other day I was told that I couldn't play with the big boys because they had more money and could get a software solution out faster than I could. It was devastating to hear, but it was the second time this person who I respect immensely has said this to me.
Did most of the tech companies that became billion dollar enterprises not start from garages? Did they have hundreds of millions to play with when they started? I don't think so. So, why would I not be able to self fund my startups that are disruptive and bring to the market products and solutions that will change the game?
Did most of the tech companies that became billion dollar enterprises not start from garages? Did they have hundreds of millions to play with when they started? I don't think so. So, why would I not be able to self fund my startups that are disruptive and bring to the market products and solutions that will change the game?
Published in
Entrepreneurship
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Thursday, 10 August 2017
3 Things that are changing my world
Sitting at my desk that overlooks the Sydney city skyline and harbour, I often look out and cannot appreciate more just how fortunate I am.
I work with immensely talented people, who put their heart and soul into their jobs. I mentor people that are not only appreciative, but really good people. I am mentored by what I consider the best of the best, although I don't always think so when I am 'wrapped over the knuckles' usually because my focus is on the 'new shiny toy' and they don't want me taking my eye off the ball.
I work with immensely talented people, who put their heart and soul into their jobs. I mentor people that are not only appreciative, but really good people. I am mentored by what I consider the best of the best, although I don't always think so when I am 'wrapped over the knuckles' usually because my focus is on the 'new shiny toy' and they don't want me taking my eye off the ball.
Published in
Mellissah Smith
Wednesday, 09 August 2017
My disgust at the over-paid Politicians that cannot make what is now a $122 million decision
The Liberal Party has firmly lost my vote. The fact that they think it is ok to throw away $122 million on a plebiscite postal ABS vote is attrocious. We voted you in to make decisions, not sit on the fence and waste our tax payer money.
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Mellissah Smith
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Tuesday, 08 August 2017
Why robots can write your next marketing strategy better than you
If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?
In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
Published in
Marketing
Sunday, 06 August 2017
Why confidence is key to getting anything off the ground
If you don't believe in it, why do it?
I had breakfast with 'the devil's advocate' this morning. A dear friend who always asks a lot of questions and is possibly so seasoned that instead of having a glass half full when a new idea or business starts, he spends a little too much time in focusing on what won't work.
I had breakfast with 'the devil's advocate' this morning. A dear friend who always asks a lot of questions and is possibly so seasoned that instead of having a glass half full when a new idea or business starts, he spends a little too much time in focusing on what won't work.
Published in
Entrepreneurship
Tagged under