Tuesday, 08 September 2020 07:36
Marketing's new norm is very competitive
Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.
Next looks something like this.
Next looks something like this.
Published in Marketing
Tuesday, 23 July 2019 07:00
What every entrepreneur should have done in July
You are either at the half way mark or you have just closed off a financial year - either way, there are some things every entrepreneur should have done in July that really is a game-changer for the rest of the calendar year.
Published in Marketing
Thursday, 21 February 2019 09:48
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
Published in Marketing
Friday, 30 November 2018 07:47
5 Things I have learned from other marketers
They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
Published in Marketing
Tuesday, 23 October 2018 02:01
The new marketing superpower that smart companies have
There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.
Published in Marketing
Friday, 05 October 2018 07:51
Why some marketers are better than others
Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?
Published in Marketing
Wednesday, 26 September 2018 16:22
How marketers will be forced to be more nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.
Published in Marketing
Tuesday, 18 September 2018 07:38
The one thing that gives marketers a leg up
At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.
Published in Marketing
Monday, 02 July 2018 10:03
The one thing that makes Marketing Professionals unbelievably good
It doesn't take long to realise that some marketing professionals are more competent and successful than others because they inherently have skills that other's don't. You can get by as a marketer with sound writing skills, a firm understanding of marketing with continuous training and development. Most employers would be happy with this, and I have to say that I find employees that have this background to be more than ok. However, if you truly want to be successful, and out-shine the rest of the pack, you need this skill:
Published in Marketing
Tuesday, 26 June 2018 08:03
When your marketing strategy isn't working
It happens. You have all the best intentions and for some reason your marketing strategy isn't working. Believe it or not, it has happened to some of the biggest businesses on the planet; think Kodak and Microsoft.
Published in Marketing