Top brands online have a number of things in common; they post regularly, they are on-brand and they sell the sizzle whether it's using women that are beautiful (and men for that matter), or using the best lighting for each and every product shot.
Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.
In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.
I've always been aware that I have all the things in life that are necessary to become successful; mentors, learning and development, financial stability, and a community... and the right mindset. But it wasn't always that way, and the first thing that you need to know about being successful is that you have to have the right mindset and belief that anything is possible. It takes so many parts to be successful, but I guess for most of us, it just starts with a dream.
And I totally agree. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in a recent interview posted on Facebook.