JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home, but also in checking in and assessing the wellbeing of these people as well.
JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business.
JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception.
With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.
Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. Its created from fresh papaya and made in Queensland Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.
Marketing Eye delivered marketing created new taglines and strategies such as ‘it’s more than just a lip balm’ to help promote and boost their product.
We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.
Women’s Health Queensland is a not-for-profit organisation centred around supporting women throughout Queensland with counselling, technology-based midwifery care and general healthcare. The organisation is attempting to influence change in communities regarding the prevention of violence and gender equity programs. Marketing Eye had the honour of working with the company to implement a strong public relations strategy that focused on brand and service awareness. As part of our marketing strategy, we designed flyers and information leaflets to increase brand awareness and help educate clients of the services of Women’s Health. We also engaged in public relations with the creation and engagement of magazine contributions, building on brand awareness.
NKW Holdings Limited, also known as NKW Group, is a leading provider of diverse, short and long-term special projects services based in Wau, Morobe Province, Papua New Guinea. The backbone of the brand is providing services and a voice for traditional landowners of developed land and to ensure that the health, safety, environment and community are at the forefront of their building company. Marketing Eye completed a rebrand for NKW, with multiple divisions within one organisation requiring design work. As part of the design work we included their services and what the business meant to the landowners of PNG. The focus of the rebranding was to create customer awareness and build the brand from a start up to one of the largest businesses in PNG.
But there is a list of things that brilliant marketers do that really make them standout from the the rest.