Blog Author Mellissah Smith - Page 29

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
While Silicon Valley still is the money bags capital of the world as far as venture capital dollars are concerned, with 15 percent of the world's venture capital dollars being invested there, compared to 5 percent in New York, the tables are in fact turning.

Siicon Valley is home to the coolest companies on the planet, the highest salaries in the world and the most expensive real estate; it's New York that is comparative on a few levels here, but is currently experience a tech boom that may eventually take the reigns of it's Bay partners.
Friday, 15 April 2016 08:20

More than money can buy

I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.

It's been humbling and a great reminder of what is important in life.
A client recently asked me "What kind of voice should you use for each social media platform?"

It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.

I am not a big mover in life, other than the fact I lived in hotels for a couple of years. I like my creature comforts and am simply too lazy to move house. I tend to stay in any one home for 4 years or so. Same with business. In 17 years, I have moved only a few times in each city. There are many reasons for this; size of business at the time, end of leases, owners wanting to tear down building and make them residential.
Knowing when to jump from corporate and when not to is a scary prospect for most marketers. Many have reasonably safe and secure jobs unless of course you work for the agencies consolidating and they need to get rid of a few, or Fairfax, and they decide that they can get rid of a few in the marketing departement as well.
As I drive around, I constantly see aged care related marketing and it astounds me how old-fashion it is. You many think that the target audience is old, but what is old today?

Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Never stretch yourself so far that when the rope can't take it any more, it springs back so far that there is far too many creases to fix. The business person who has the most ideas, doesn't always win, unless of course, they have a team of people who have learned that while they may have great ideas, they are terrible at execution.
Tuesday, 29 March 2016 08:56

Why your personal brand is so important

For years I have advised on personal branding of key influencers in the business world. It's an interesting area, because sometimes when you give advice, it may be confronting, as many of us have an opinion of how people see us and when someone says something to the contrary, it makes us sit back.

Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Sometimes I think I have it all sorted. Things will be normal, or at the very least, my version thereof.

Many of us crave stability in our lives, yet when something becomes too stable, we reject it or think that something is wrong.

It challenges me to talk about my roots because there are some things you keep personal. I have grown so much over the past 42 years, as we all have, and I don't particularly like that shy, intimidated young girl that I once was. And there are many people that remember that girl well.

I visited my first boss, who reminded me of that. He said I had changed so much. He was right. He remembers me as the Catholic girl from Charters Towers, who was so shy that I use to put my finished work in my in-tray hoping miraculously that someone would take it out and give it to the right person.

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