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Marketing Blog tag: 'machine learning' - Marketing Eye

There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.
Published in Marketing
If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?

In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
Published in Marketing
Wednesday, 19 April 2017 07:47

Why your marketing strategy is out-dated

It's not in your imagination, but marketing your business is getting a whole lot harder. What was once an easy to achieve goal, is now polluted by too many choices for both your customer and yourself, in the marketing mix.

As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
Published in Marketing