Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 26 February 2016 07:23

Why we make so many mistakes

Do you ever wonder why you make so many mistakes? Like when you forget to put the milk back in the fridge, don't lock the car or leave your laptop at home and only realise when you actually arrived at the office.
Thursday, 25 February 2016 08:20

Designing the future of your company

Touch down! Atlanta here I am. I've conquered the first leg of this international trip and now I am ready and able to look at what is really going on in the world of Marketing Eye.

Everything has been such a cloud of recent, and for reasons out of my control. Now, we are taking the necessary steps to reach new levels in the business, and there has been a bit of a business turnaround.

Instead of focusing just on sales of Marketing Eye contracts, we are focusing on creating better career opportunities for marketers around the globe that want to own their own business.
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.

Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Thursday, 18 February 2016 07:50

The Australian Legal System Needs A Overhaul

I returned from a trip overseas on 15th January 2016. I went to work to say hello to my team, then I went home without checking my emails. I hadn't in fact checked my emails in days. I really wasn't meant to be back so early and unlike many entrepreneurs, I have learned to live without checking emails and social media daily.
It's easy to be jealous of your employer, particularly when they have attained a certain level of success and have all the fancy things that come along with that; flashy cars, mansions, holidays, friends, invitations and the like.

In particular, this is true if you are at a certain age similar to your employer, or you have an inflated sense of who you are and what your actually capable of. But the reality is if you are feeling jealous, then it's time to go. Take that jealousy and go out and start your own show. You will find it more fulfilling and without as much angst until of course, you experience the same situation yourself.
Every year we speak to hundreds of entrepreneurs, all seeking to grow their businesses.

Some are able to achieve this successfully, as they have a business plan and marketing strategy in place, and they have invested in all the tools to gear them up to achieve their business goals.
Saturday, 06 February 2016 11:45

Are you as good as you think?

An intelligent person knows that they are never as good as they think. They listen, rather than just talk when engaging with others, and they often engage the philosophy that there is always more they can learn to be better at the things that they need to be good at. If it's sport, they know that practice is essential, not just turning up on the day. Not too dissimilar to the workforce, actually.

The question I pose to you is; "Are you as good as you think?"
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well, that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.
With a growing business there are pains, and sometimes things happen that are out of our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney-based leads from our social media and website, and as such, we need to employ more people.
Marketing Eye is a fairly interesting place to work. We are disruptive by design, and have a flat organisational structure. This means that employees are empowered to make decisions, work with clients they love and choose their own colleagues.
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