It's been humbling and a great reminder of what is important in life.
It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.
Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Many of us crave stability in our lives, yet when something becomes too stable, we reject it or think that something is wrong.
It challenges me to talk about my roots because there are some things you keep personal. I have grown so much over the past 42 years, as we all have, and I don't particularly like that shy, intimidated young girl that I once was. And there are many people that remember that girl well.
I visited my first boss, who reminded me of that. He said I had changed so much. He was right. He remembers me as the Catholic girl from Charters Towers, who was so shy that I use to put my finished work in my in-tray hoping miraculously that someone would take it out and give it to the right person.
I've made a few trips up North to speak with locals, potential startups for the incubator, Politicans and alike. I grew up in Townsville and Charters Towers, so this project is especially important to me.
It's been an interesting visit to say the least.
The realisation that everything isn't as it should be is startling. It is also very confronting. People are literally fighting for their survival.